1. Point line surface

2、色彩

2, color

点线面属于是平面构成的部分，设计出了好的结构构成，则还需要色彩构成的支撑，所以色彩的运用得宜也是平面设计中相当重要的一环。

The point and line are part of the plane, which designs a good structure and needs the support of color. So the appropriate use of color is also a very important part of the plane design.

色彩在设计中具有迅速诉诸感觉的作用，他直接影响到接受人群的心理及视觉感受。例如鲜艳、明快、和谐的色彩会对观众产生较好吸引力，而陈旧、破碎的低沉的色彩则会给人晦暗的印象，色彩在设计里直接影响着情绪的表达。

Color in the design has a rapid appeal to the role of feeling, it directly affects the psychological and visual feelings of the audience. For example, bright, bright, harmonious color will make a good attraction to the audience, and the old, broken and low color will give people a dark impression, and color affects the expression of emotion directly in the design.

无彩色系

Colorless system

无彩色系是指白色、黑色和由白色黑色调合形成的各种深浅不同的灰色。无彩色按照一定的变化规律，可以排成一个系列，由白色渐变到浅灰、中灰、深灰到黑色，色度学上称此为黑白系列。黑白系列中由白到黑的变化，可以用一条垂直轴表示，一端为白，一端为黑，中间有各种过渡的灰色。纯白是理想的完全反射的物体，纯黑是理想的完全吸收的物体。可是在现实生活中并不存在纯白与纯黑的物体，颜料中采用的锌白和铅白只能接近纯白，煤黑只能接近纯黑。无彩色系的颜色只有一种基本性质——明度。它们不具备色相和纯度的性质，也就是说它们的色相与纯度在理论上都等于零。色彩的明度可用黑白度来表示，愈接近白色，明度愈高;愈接近黑色，明度愈低。黑与白做为颜料，可以调节物体色的反射率，使物体色提高明度或降低明度。

The colorless series refers to white, black and various shades of gray blended with white and black. Colorless, according to a certain rule of change, can be arranged into a series from white to grey, medium ash, dark ash to black, and the chromaticity is called black and white series. The change from white to black in the black-and-white series can be represented by a vertical axis, one end white, one end black, with various transitional grays in the middle. Pure white is an ideal entirely reflective object, and pure black is an ideal entirely absorbed object. However, in real life there is no pure white and pure black objects, the pigment used in zinc white and lead white can only be close to pure white, coal black can only be close to pure black. The color of non coloured system has only one basic property -- lightness. They do not possess the nature of hue and purity, that is, their hue and purity are theoretically equal to zero. The brightness of colors can be expressed in black and white, the closer to white, the higher the brightness; the closer to black, the lower the lightness. Black and white as pigments, can adjust the reflectance of objects, improve the brightness of objects or reduce lightness.

彩色是指红、橙、黄、绿、青、蓝、紫等颜色

Color refers to red, orange, yellow, green, green, blue, purple and other colors.

有彩色

Color

不同明度和纯度的红橙黄绿青蓝紫色调都属于有彩色系。有彩色是由光的波长和振幅决定的，波长决定色相，振幅决定色调。

Red, orange, yellow, green, blue, and purple tones of different lightness and purity belong to the color system. Color is determined by the wavelength and amplitude of the light, the wavelength determines the hue and the amplitude determines the tone.

3、文字

3.

文字在平面设计中起到了意思信息的传达，能够更有效地传达作者的意图并表达设计的主题和理念，有画龙点睛的作用。

Text in the graphic design plays a message of meaning, can more effectively convey the intention of the author and express the theme and ideas of the design, have the effect of the finishing point.

而文字的排列组合也可以左右人的视线。根据人的视觉流程，进行相应的文字设计，则可以完全影响着整个设计版面的视觉效果，并赋予不一样的设计内涵。

And the arrangement of characters can also affect people's vision. According to the human visual process, the corresponding text design can completely affect the visual effect of the whole design layout, and give different design connotation.

4、图片

4. Pictures

一幅图片的好坏有时直接影响着整个设计作品的好坏。图片具有形象化、具体化、直接化的特性，能够直接形象地表现设计主题和创意。

The quality of a picture sometimes has a direct impact on the quality of the entire design. The picture has the characteristics of visualization, concretion and directness, and it can directly express the design theme and creativity directly and vividly.

  济南vi设计与您一起分享我们的经验和心得，希望我们的分享能够给你带来帮助!

Ji'nan VI design shares our experience and experience with you. I hope our sharing can help you.