1. Point line surface
The point and line are part of the plane, which designs a good structure and needs the support of color. So the appropriate use of color is also a very important part of the plane design.
Color in the design has a rapid appeal to the role of feeling, it directly affects the psychological and visual feelings of the audience. For example, bright, bright, harmonious color will make a good attraction to the audience, and the old, broken and low color will give people a dark impression, and color affects the expression of emotion directly in the design.
The colorless series refers to white, black and various shades of gray blended with white and black. Colorless, according to a certain rule of change, can be arranged into a series from white to grey, medium ash, dark ash to black, and the chromaticity is called black and white series. The change from white to black in the black-and-white series can be represented by a vertical axis, one end white, one end black, with various transitional grays in the middle. Pure white is an ideal entirely reflective object, and pure black is an ideal entirely absorbed object. However, in real life there is no pure white and pure black objects, the pigment used in zinc white and lead white can only be close to pure white, coal black can only be close to pure black. The color of non coloured system has only one basic property -- lightness. They do not possess the nature of hue and purity, that is, their hue and purity are theoretically equal to zero. The brightness of colors can be expressed in black and white, the closer to white, the higher the brightness; the closer to black, the lower the lightness. Black and white as pigments, can adjust the reflectance of objects, improve the brightness of objects or reduce lightness.
Color refers to red, orange, yellow, green, green, blue, purple and other colors.
Red, orange, yellow, green, blue, and purple tones of different lightness and purity belong to the color system. Color is determined by the wavelength and amplitude of the light, the wavelength determines the hue and the amplitude determines the tone.
Text in the graphic design plays a message of meaning, can more effectively convey the intention of the author and express the theme and ideas of the design, have the effect of the finishing point.
And the arrangement of characters can also affect people's vision. According to the human visual process, the corresponding text design can completely affect the visual effect of the whole design layout, and give different design connotation.
The quality of a picture sometimes has a direct impact on the quality of the entire design. The picture has the characteristics of visualization, concretion and directness, and it can directly express the design theme and creativity directly and vividly.
Ji'nan VI design shares our experience and experience with you. I hope our sharing can help you.