所谓的logo设计就是标志的设计,它在企业传递形象的过程是应用为广泛,出现次数多,也是一个企业CIS战略中重要的因素,今天河北logo设计给大家介绍一下logo设计的发展趋势:
The so-called logo design is the logo design, it is the most widely used process in the process of transferring the image in the enterprise, the most important factor in the enterprise CIS strategy. Today, the design of logo in Hebei gives us a brief introduction of the development trend of the logo design.
(一) 由复杂向简约的演变
(I) evolution from complex to simple
标志的发展更加注重的标志的表达手法及技巧。以简单的图形元素,使得标志具备更加突出的视觉效果。
The development of logo is more emphasis on the expression techniques and skills of logo. With simple graphic elements, the logo has a more prominent visual effect.
(二) 由具象向抽象的演变
(two) evolution from representational to abstract
在飞速发展的当今社会,人们快速的生活方式,简单、抽象的标志更容易被观者记忆于心,因此标志的设计更具有创意性以及形式美感。
济南logo设计
In the rapid development of today's society, people's fast way of life, simple, abstract signs are easier to be remembered by the viewer, so the design of the logo is more creative and formal.
(三) 色彩的多样性的演变
(three) the evolution of the diversity of color
色彩更为丰富,渐变的应用效果广泛,标志更具备光泽感。
More colorful, gradual application of a wide range of effects, the logo is more glossy.
(四) 平面化趋向立体化
(four) stereoscopic planarization
标志作为企业形象识别系统的核心,同时也是平面系统的重要组成部分。标志的发展逐日走向立体化,三维立体的表达手法,使得标志丰富,视觉效果更为突出。
Logo is the core of the enterprise identity recognition system, and is also an important part of the plane system. The development of logo is three-dimensional, and the three-dimensional expression technology makes the logo rich and the visual effect more prominent.
标志的发展是一个设计相互交融,设计风格的多样化的过程。标志作为商业产物,设计手段是次要的,目的才是位的。更注重的应使其商业性。
The development of signs is a process of designing and blending styles. Logo as a commercial product, design means is secondary, the purpose is the first. More attention should be paid to its commercial nature.
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