Symbol is a very strong visual symbol, because of the simplicity of graphic symbols, it is determined that it must have a symbolic character to show the personality of the symbol incisively and vividly. Therefore, symbolism is the primary factor in the design.
Symbolism occupies an important position in human social life. In the broad sense, symbolism refers to the use of specific things to express some abstract concepts or thoughts and feelings. From the sign design, it is a major means of expression. It refers to a similar or similar representation of a specific concrete and abstract character and figure. Thoughts, ideas and emotions. Symbolism is a bridge between the symbol figure and the abstract thought. She connects the creator and the recipient's mind, promotes the communication between the transmitter and the audience, and causes resonance.
The principle of accuracy of symbolism
Through the observation and Research on the logo modeling of enterprises in various industries in China, it can be concluded that many logo designs have a design problem that seems to be "very good" but "not detailed". Often a mark first looks gorgeous and modern, but after careful deliberation, it is found that the symbolic elements in the sign have nothing to do with the theme of the logo. All these problems arise from the inaccuracy of logo and symbolic elements in meaning. That is to say, the symbolic patterns chosen by such signs do not convey the most accurate information in the propositions.
Identifying symbols and elements, guaranteeing symbols and symbols can be closely related to the information needed to convey and complement each other is an important principle to express the meaning of the symbol. Signs must be avoided in the process of designing symbols and patterns.
The principle of simplification of transmission of information
Many companies and institutions, at the beginning of the search for logo design, want the final sign to deliver as much as possible information related to the name and concept of the enterprise; this leads to many signs that look very complex and overstaffed. However, the human brain does not possess the ability to process and decompose complex patterns and information in a relatively short time. When a pattern is too complicated, our brain takes a long time to disassemble and distinguish one by one from the individual elements in the pattern.
If a sign is too complex and the message is too much, our brain will automatically sum up the sign as "incomprehensible" in a short time, so the symbolic function of the symbol is completely lost; the visual image of the enterprise or organization will not be spread. It is called that the speed of desire is not good or less - the logo design must pay attention to the simplification of the information conveyed and expressed as far as possible, and only take the most important one to two information to express.
The direct and general principles of semantics
In the logo design of Bank of China, we can see that the form of "copper coin" in the logo of the Bank of China implies the concept of "wealth". In China, copper money symbolizes money and wealth, which all people can understand and identify. Copper money has the direct and general sense of moral, and it will not cause people's wrong Association. Therefore, in the use of symbol symbols, we should pay attention to the choice of most people to be able to understand and accept the graphic pattern, and to avoid using unintelligible patterns to convey information.
Design standards for the appearance of the logo
The appearance and form of the logo directly affect the function, the transmission power and the goodwill in the eyes of the people. Judging whether the design of a symbol is qualified is not only to examine whether the meaning and the symbol of the symbol are accurate, but also to determine whether the shape and form of the sign are standard and appropriate. The reasonableness of judging the form of a logo can be as follows.
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