First, VI design is the way to mold the brand. This determines that the visual performance of VI design must have strong support from brand connotation. Many people often see the appearance of VI design. Therefore, it is concluded that VI design is image engineering, face engineering, and has no substantive effect. In fact, it does not understand the real meaning of VI design, VI design is the image of brand connotation, every design details are tailored for the brand, like the McDonald's visual system, global unification, any store visual image conveys the same brand connotation: happiness, youth, vitality.
Second, each set of VI design is unique, far from being a LOGO, a template can be solved. VI design Chinese is a visual image recognition system, the most important role is to identify the function, and the VI design that can not show the brand characteristics of the industry has no meaning. Each brand has its own personality, each enterprise has its own characteristics, so there are completely different manifestations on the logo and the VI design project. For example, a service enterprise gives an industrial company, and the VI design of the two is completely two different concepts. If the template is inflexible, the VI design will die. No doubt.
Third, we use the way of Ji'nan operation VI design to understand how the real VI design should be done.
When we receive the VI design project, the first time is not the creation, but the arrangement of the person to organize the relevant information and communicate with the customers deeply. Most of the time, we need to go to the customer company to carry out a forum containing the leadership of the company, the representative of the Department, and master the first hand information of the enterprise and the brand from their mouth.
After the data collection, the project team members and the marketing, design and strategy three department director convened the creative meeting to analyze the brand's tonal and core selling points, determine the overall style of VI design, and then enter the creative stage. When we create the logo, we insist on the verification model of the dual internal audit, the design of the design director and the Committee of the director. We must ensure that each customer looks at the best quality, and the design procedure of the concrete application will be carried out at the end.