Principle 1: it has a certain uniqueness. If its brand LOGO and other brand LOGO do not look very different, it is easy to be confused. So it is hard for customers to remember that if LOGO design is more unique, the effect will be totally different. It is easy to be remembered by customers, which also drives the development of enterprises. So when designing LOGO, we must pay attention to uniqueness. It is also important to emphasize that we should never imitate big names. Imitating others blindly will leave a bad impression on customers, which is unfavorable to the development of enterprises.

原则二：创意LOGO设计要有品牌意识，logo是一个企业的形象，假如logo设计非常具有品牌意识，那么很容易在客户心目中形成品牌忠实度。为何一些企业设计LOGO但对产品营销没有任何效果，就是因为LOGO设计没有任何的品牌意识，有品牌意识的LOGO会更加富有灵魂，更容易吸引客户的注意力。所以企业在设计LOGO的时候不应该抱着盲目追崇的心态，应该有自己的想法，有针对性的进行LOGO设计才能达到理想效果。

Principle two: creative LOGO design to have brand awareness, logo is an enterprise image, if the logo design is very brand awareness, then it is easy to form brand loyalty in the customer's mind. Why some enterprises design LOGO but do not have any effect on product marketing, because LOGO design does not have any brand awareness, the LOGO of brand awareness will be more soul, and more easy to attract the attention of customers. Therefore, the enterprise should not embrace the mindset of blind pursuit when designing LOGO. It should have its own ideas, and the targeted LOGO design can achieve the ideal effect.

原则三：创意LOGO设计应该注重艺术性，富有艺术的LOGO设计会给客户留下很好印象。尤其在服装、化妆品、首饰等行业。企业会对产品进行准确的定位，随后在专业设计师的帮助下，选择具有艺术感的设计。在激烈的市场竞争中，充满艺术感的LOGO会让企业产品备受关注。

Principle three: creative LOGO design should pay attention to artistry. Artistic LOGO design will give customers a good impression. Especially in clothing, cosmetics, jewelry and other industries. The enterprise will accurately locate the product, and then with the help of professional designers, choose artistic design. In the fierce market competition, LOGO, which is full of artistic sense, will cause enterprise products to be concerned.