Principle 1: it has a certain uniqueness. If its brand LOGO and other brand LOGO do not look very different, it is easy to be confused. So it is hard for customers to remember that if LOGO design is more unique, the effect will be totally different. It is easy to be remembered by customers, which also drives the development of enterprises. So when designing LOGO, we must pay attention to uniqueness. It is also important to emphasize that we should never imitate big names. Imitating others blindly will leave a bad impression on customers, which is unfavorable to the development of enterprises.
Principle two: creative LOGO design to have brand awareness, logo is an enterprise image, if the logo design is very brand awareness, then it is easy to form brand loyalty in the customer's mind. Why some enterprises design LOGO but do not have any effect on product marketing, because LOGO design does not have any brand awareness, the LOGO of brand awareness will be more soul, and more easy to attract the attention of customers. Therefore, the enterprise should not embrace the mindset of blind pursuit when designing LOGO. It should have its own ideas, and the targeted LOGO design can achieve the ideal effect.
Principle three: creative LOGO design should pay attention to artistry. Artistic LOGO design will give customers a good impression. Especially in clothing, cosmetics, jewelry and other industries. The enterprise will accurately locate the product, and then with the help of professional designers, choose artistic design. In the fierce market competition, LOGO, which is full of artistic sense, will cause enterprise products to be concerned.