1, the company VI designed to operate the content and the appearance modeling of the company's products. For some industries with strong characteristics, the company can use this point for design with a wide recognition. This method has the advantages of visual and easy to remember.

2、公司vi设计以公司理念为题材公司理念包含公司的宗旨，公司文化等，比较抽象。 随着商业信息传递与科技文化交流速度加快，面对现在复杂多变的竞争环境和加入WTO后各个行业所面临的机遇和挑战，如何使公司的经营内容或公司的实态与外 部象征——公司VI设计相一致？如何获得社会大众的一致认同？将公司独特的经营理念和公司精神、公司文化、采用抽象化的图形或符号具体的表达出来就显得尤 为重要。一般可运用象征、联想、借喻的手法进行构思。

2, the company VI design takes the company concept as the theme, the company idea includes the company's purpose, the company culture and so on, is abstract. With the speed of the exchange of commercial information and the exchange of science and technology, in the face of the complex and changeable competitive environment and the opportunities and challenges facing each industry after joining the WTO, how to make the company's business content or the company's reality and the external symbol - the VI design of the company? How to get the consensus of the public? It is particularly important to express the company's unique business philosophy and company spirit, corporate culture, and abstract graphics or symbols. Generally, symbols, associations and metonymy can be used to conceive.

3、公司vi设计以公司名称、品牌名称与其字首组合为题材其设计特点，在于取字首形成强烈的视觉冲击力，强化字首特征，增强了VI的可视性，发挥相乘倍率 的效果。

3, the design features of company VI with the company name, brand name and its head combination are designed to form a strong visual impact, strengthen the character of the word, enhance the visibility of VI, and give full play to the multiplicative effect.

4、公司vi设计以公司名称、品牌名称或字首与图案组合为题材这种设计形式是文字VI与图形综合的产物，兼顾文字说明和图案表现的优点，具象和抽象的结合。两种视觉形式相辅相成。

4. The design of company VI, which combines the name of the company, the name of the brand or the design of the word and pattern, is the product of the combination of the text VI and the graphics. It combines the advantages of the text description and the pattern performance, the concrete and the abstract. The two forms of vision complement each other.

5、公司vi设计以公司名称和品牌名称为题材这是近年来在国际上较为流行的做法，即所谓名称VI，他可以直接传达公司的信息。在公司VI设计中，采用对比 手法，使其中某一字母具有独特的差异性，以增强VI图形的视觉冲击力。往往特异部分也是公司信息的主要内容所在。

5, the company VI design with the name of the company and brand name is a more popular international practice in recent years, the so-called name VI, he can directly communicate the company's information. In the company's VI design, a contrast method is adopted to make one letter have unique differences to enhance the visual impact of VI graphics. Often the specific part is also the main content of the company's information.

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