First, design the positioning of the company and the quality of some employees: the visual image of the enterprise and VIS import is a very difficult and valuable thing, but many design companies are simply designed for the design, do not consider the actual situation and needs of the enterprise. We should know that a good design company is an important partner in establishing brand image.
Two, enterprises do not carry out effective implementation, brand awareness is not enough, brand building needs long-term maintenance and input. The implementation and training of the VI design system is required. We all know that the implementation of VIS is far more effective than the VIS manual, but some enterprises have not implemented the VIS manual and waste the resources of the enterprise indirectly.
Three, the establishment and orientation of corporate culture is too mediocre and has no characteristics. When the enterprise has no vivid image, we think that the VI design part of the enterprise should be strict, full, according to the existing specific conditions of the enterprise and the choice of the VI application part rationally with its limited funds. In the implementation phase of the VI design, the main and secondary should be grasped and the VI design is introduced flexibly, while the design of the VI is introduced flexibly. We need to improve and maintain its distinct corporate image.
In the early days, it was the basic part of VI: "enterprise logo", "enterprise standard font", "enterprise standard color" and so on. From the VI application project design book, we choose some common design projects to continue the design. In this case, we can correct it in time and will not lead to the isolated and one-sided character of the brand image. It not only solves the problem of shortage of funds, but also maximizes the visual image of enterprises.