First, design the positioning of the company and the quality of some employees: the visual image of the enterprise and VIS import is a very difficult and valuable thing, but many design companies are simply designed for the design, do not consider the actual situation and needs of the enterprise. We should know that a good design company is an important partner in establishing brand image.

二、 企业没有进行有力的执行，品牌认识度不够,品牌的建立需长期的维护与投入。需要对VI设计系统的执行与培训。我们都知道VIS的执行远远比VIS手册的规范更为有效，但是一些企业在拿到VIS手册后并没有按照手册执行，间接浪费了企业的资源。

Two, enterprises do not carry out effective implementation, brand awareness is not enough, brand building needs long-term maintenance and input. The implementation and training of the VI design system is required. We all know that the implementation of VIS is far more effective than the VIS manual, but some enterprises have not implemented the VIS manual and waste the resources of the enterprise indirectly.

三、企业文化的建立与定位过于平庸，毫无特征。在企业没有鲜明的形象的时候，我们认为企业的VI设计部分要严谨、要充分、需根据企业的现有的具体状况，结合其有限资金合理进行VI应用部分的选择，在VI设计的实施阶段应把握主次，分清急缓，在灵活导入其VI设计的同时更需合理完善与维护其鲜明的企业形象。

Three, the establishment and orientation of corporate culture is too mediocre and has no characteristics. When the enterprise has no vivid image, we think that the VI design part of the enterprise should be strict, full, according to the existing specific conditions of the enterprise and the choice of the VI application part rationally with its limited funds. In the implementation phase of the VI design, the main and secondary should be grasped and the VI design is introduced flexibly, while the design of the VI is introduced flexibly. We need to improve and maintain its distinct corporate image.

在前期是VI的基础部分：包括“企业标志”“企业标准字体”“企业标准色”等。从VI应用项目设计书中选择一些企业常用的设计项目继续进行设计，这样的话在碰到问题时，我们可以及时得以更正，就不会导致品牌形象塑造上的孤立片面性。既解决了企业资金短缺的问题，又大化了企业的视觉形象。

In the early days, it was the basic part of VI: "enterprise logo", "enterprise standard font", "enterprise standard color" and so on. From the VI application project design book, we choose some common design projects to continue the design. In this case, we can correct it in time and will not lead to the isolated and one-sided character of the brand image. It not only solves the problem of shortage of funds, but also maximizes the visual image of enterprises.