The concept of enterprise image comes from positioning itself. On the big side, it is related to the role and position of the enterprise in the future, the rank and position in the industry, the image and position in the mind of the consumer, the position and the goal in the market competition, which are the macro positioning of the enterprise. To grasp a large position, we cannot get away from the positioning of every tiny link, and involve every action of an enterprise.
The concept of corporate image usually includes two levels: one is the basic image of an enterprise, and the other is the concept of auxiliary image of the company. Two If it is expressed in a brief language, basic image concepts such as first class enterprise, advanced enterprise, large enterprise, reliable enterprise, promising enterprise, practical enterprise, growing enterprise, reliable enterprise and so on. The concept of auxiliary image is the specific content of supporting the concept of basic image, and the design concept is those words that can evolve into visual images. From the concept of corporate identity to the bridge of visual symbols. Without clear design concept, there is no basis and basis for visual communication, there is no standard to measure the quality of design. Many enterprises in the introduction of CI, often will appear the opinion of the enterprise and the opinion of the designer, each one's own opinion, who can not convince who, eventually leads to the unprincipled compromise or harmonization, thus deviating from the fundamental direction of the CI.
It is necessary for us to find the design concept corresponding to the concept of the main business image, and become the rule that the enterprise and designer abide by.
In fact, the concept of design is also an organic combination, which is also composed of various elements with common characteristics, but the result of the organization is characterized by a typical personality. Of course, to make the elements of visual image conform to the personality of enterprises, it is also to choose the right design themes and modeling elements.