Logo is the trademark and symbol of enterprises, products and websites. Only Logo with distinctive features, easy to recognize memory, profound meaning and graceful shape can make the enterprise prominent in the industry and make the audience impress the enterprise.
Logo is the core of enterprise visual communication, it is the leading force of enterprise to carry out information dissemination. It directly determines the form of other identification elements. Its leadership position is the centralized embodiment of business philosophy and activities, and has an authoritative leading role.
Logo represents the business philosophy, cultural characteristics and value orientation. It reflects the industrial characteristics and management ideas of the enterprise. It is the specific symbol of the enterprise spirit. The identity of the public to the Logo is equivalent to the identification of the enterprise.
Logo is the soul of the brand image of a company. It is more conducive to the rapid spread of publicity and the visual and intuitive acceptance of consumers. Enterprises can make their cognition of themselves, familiarity with themselves and trust through their own Logo.
As the identity of the enterprise, Logo has stability, but with the change of the times and the change of social background, when the business and values have changed greatly, reasonable adjustments are made to avoid being eliminated by the times.
The design of Logo is concise, accurate and lively and interesting. It has a high overall aesthetic feeling and the best visual effect. The rich graphic visual language can better stimulate the visual attention of people, and it has the effect of instant meaning.
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