辨别性
Discriminability
Logo是企业、产品与网站的商标、标志,只有特点鲜明、容易辨认记忆、含义深刻、造型优美的Logo,才能使企业在行业中凸显出来,使受众对企业留下深刻印象。
Logo is the trademark and symbol of enterprises, products and websites. Only Logo with distinctive features, easy to recognize memory, profound meaning and graceful shape can make the enterprise prominent in the industry and make the audience impress the enterprise.
领导性
leadership
Logo是企业视觉传达的要素核心,是企业开展信息传播的主导力量,直接决定其他识别要素的形式,其领导地位是企业经营理念和活动的集中体现,具有权威的领导作用。
Logo is the core of enterprise visual communication, it is the leading force of enterprise to carry out information dissemination. It directly determines the form of other identification elements. Its leadership position is the centralized embodiment of business philosophy and activities, and has an authoritative leading role.
同一性
Identity
Logo代表着企业的经营理念、文化特色、价值取向,反应企业的产业特点、经营思路,是企业精神的具体象征,公众对Logo的认同等同于对企业的认同。
济南vi设计
Logo represents the business philosophy, cultural characteristics and value orientation. It reflects the industrial characteristics and management ideas of the enterprise. It is the specific symbol of the enterprise spirit. The identity of the public to the Logo is equivalent to the identification of the enterprise.
传播性
Transmissible
Logo是一个企业品牌形象的灵魂,在宣传上更利于快速传播,得到消费者视觉直观性的接受。企业可以通过自己的Logo让大众认知自己、熟悉自己,并产生信赖。
Logo is the soul of the brand image of a company. It is more conducive to the rapid spread of publicity and the visual and intuitive acceptance of consumers. Enterprises can make their cognition of themselves, familiarity with themselves and trust through their own Logo.
时代性
Epochal
Logo作为企业的标识具有稳定性,但随着时代的变迁及社会背景的变化,业务、价值观发生了重大改变时,在适当的时候进行合理的调整以避免被时代所淘汰。
As the identity of the enterprise, Logo has stability, but with the change of the times and the change of social background, when the business and values have changed greatly, reasonable adjustments are made to avoid being eliminated by the times.
审美性
Aestheticism
Logo的设计要简练、准确而又生动有趣,具有高度的整体美感,获得佳视觉效果,丰富的图形视觉语言能更好的激发人的视觉注意力,具有即时达意的功效。
The design of Logo is concise, accurate and lively and interesting. It has a high overall aesthetic feeling and the best visual effect. The rich graphic visual language can better stimulate the visual attention of people, and it has the effect of instant meaning.
本文由济南logo设计向大家友情奉献.更多有关的知识请点击:http://www.facons.cn我们将倾情为您解答.
This article is from logo design of Ji'nan to your friendship. Please click on more related knowledge: http://www.facons.cn, we will give you an answer.

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