1、关注价格忽视价值
1. Pay attention to the value of neglecting the value
有很多企业已经意识到VI形象对企业发展的重要性,但是可能由于现阶段公司规模方面的因素影响,没有足够的预算来设计一套系统完整的VI形象,所以千有设计会根据企业具体的实际情况尽可能的精简VI,用合理的价格做佳的VI解决方案,让企业在发展阶段能有一个较好的品牌记忆点。
There are a lot of companies have realized the VI image on the importance of enterprise development, but may be due to factors at this stage the company scale effect, do not have enough budget to design a complete set of VI image system, so there are thousands of simplified VI design according to the actual situation of enterprise specific as possible, do the best VI solutions with the most reasonable price, so that enterprises can have a good memory in the development stage of the brand.
但是有更多的发展中企业没有意识到VI形象对企业品牌发展的重要性,将VI看成是一种只有投入没有回报的一件事情。
However, there are more developing enterprises that fail to realize the importance of VI image to the brand development of enterprises. VI is regarded as a matter of investment and no return.
千有设计认为VI的价值体现在两个方面:一是VI设计能够助力营销,让营销策略执行的更完美,从而增加销售额;二是VI形象对于企业内部员工而言,可以提高员工的凝聚力,有助于提升员工的认同感和归属感。所以VI是企业发展过程中的一种长线型投资,对于企业的长期发展起到至关重要的作用!
There are thousands of design that VI value is embodied in two aspects: one is the VI design can help marketing, make marketing strategy execution more perfect, so as to increase sales; two is the VI image for internal staff, to improve staff cohesion, help to improve the employee's identity and sense of belonging. So VI is a long line investment in the process of enterprise development, which plays a vital role for the long-term development of the enterprise.
2、盲目相信大公司
2. Blindly believe in big companies
济南vi设计
 
大的设计公司有很多自身的特点,比如说人多、做事规范化、流程化、有很多大型的客户资源等等。
Big design companies have many of their own features, such as many people, standardized work, flow, and many large customer resources.
但是由于具有以上的种种特点,所以也会存在很多问题。首先人多,对于VI项目来说,设计团队五六个人就足够了,不需要太多的人。俗话说“ 一个和尚有水喝,两个和尚抬水喝,三个和尚没水喝 ”。人多未必就会力量大。
But because of the above characteristics, there will be a lot of problems. First of all, for the VI project, the design team is enough for five or six people and does not need too many people. As the saying goes, "a monk has water to drink, two monks carry water and three monks have no water to drink." Many people do not necessarily have great strength.
大的设计公司有众多的VI项目在同时操作,必然很难像千有设计这种小规模团队做的更专注,更深入,对每个独立的VI项目的关注程度也可想而知。
A large design company has many VI projects at the same time. It will be difficult to concentrate and deepen the attention of thousands of small design teams, and the degree of concern for each independent VI project can also be imagined.
大的设计公司一般都是通过规范化流程化的方式来操作VI项目,而VI设计是个性化的产品,是针对不同品牌的自身个性和特色衍生出来的视觉形象,所以VI设计的思路不应该用固定的模式来操作和执行!
Design companies are generally to operate the VI project through the standardization process of VI, and design personalized products, for different brands of their own personality and characteristics derived from the visual image, so VI design should not operate and perform with fixed mode!
3、选择设计公司只关注设计层面的问题
3. Select the design company to focus on the design level
千有设计认为品牌的VI形象不仅仅是品牌的外在形象,更多的是品牌核心价值的一种视觉表现,是一种向终端消费者解说品牌或产品的一种语言。
Thousands of designers believe that the brand image of VI is not only the external image of the brand, but also a visual expression of the brand core value. It is a language to explain the brand or product to the end consumers.
千有设计始终坚持,先做“对”的设计,再做“美”的设计。因为如果方向错了,走的再远再完美也没有任何的价值和意义!千有设计一直坚持站在营销的层面来思考VI,思考设计,策略指引下的VI设计才是有的放矢,才能真正发挥VI的强大价值。
The design of "right" should be done first, and the design of "beauty" is done. Because if the direction is wrong, it is not worth and meaning to go far and perfect again. Qian's design has always insisted on thinking about VI at the marketing level, thinking about the design of VI under the guidance of strategy, so that we can truly play the strong value of VI.
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