1. Pay attention to the value of neglecting the value
There are a lot of companies have realized the VI image on the importance of enterprise development, but may be due to factors at this stage the company scale effect, do not have enough budget to design a complete set of VI image system, so there are thousands of simplified VI design according to the actual situation of enterprise specific as possible, do the best VI solutions with the most reasonable price, so that enterprises can have a good memory in the development stage of the brand.
However, there are more developing enterprises that fail to realize the importance of VI image to the brand development of enterprises. VI is regarded as a matter of investment and no return.
There are thousands of design that VI value is embodied in two aspects: one is the VI design can help marketing, make marketing strategy execution more perfect, so as to increase sales; two is the VI image for internal staff, to improve staff cohesion, help to improve the employee's identity and sense of belonging. So VI is a long line investment in the process of enterprise development, which plays a vital role for the long-term development of the enterprise.
2. Blindly believe in big companies
Big design companies have many of their own features, such as many people, standardized work, flow, and many large customer resources.
但是由于具有以上的种种特点，所以也会存在很多问题。首先人多，对于VI项目来说，设计团队五六个人就足够了，不需要太多的人。俗话说“ 一个和尚有水喝，两个和尚抬水喝，三个和尚没水喝 ”。人多未必就会力量大。
But because of the above characteristics, there will be a lot of problems. First of all, for the VI project, the design team is enough for five or six people and does not need too many people. As the saying goes, "a monk has water to drink, two monks carry water and three monks have no water to drink." Many people do not necessarily have great strength.
A large design company has many VI projects at the same time. It will be difficult to concentrate and deepen the attention of thousands of small design teams, and the degree of concern for each independent VI project can also be imagined.
Design companies are generally to operate the VI project through the standardization process of VI, and design personalized products, for different brands of their own personality and characteristics derived from the visual image, so VI design should not operate and perform with fixed mode!
3. Select the design company to focus on the design level
Thousands of designers believe that the brand image of VI is not only the external image of the brand, but also a visual expression of the brand core value. It is a language to explain the brand or product to the end consumers.
The design of "right" should be done first, and the design of "beauty" is done. Because if the direction is wrong, it is not worth and meaning to go far and perfect again. Qian's design has always insisted on thinking about VI at the marketing level, thinking about the design of VI under the guidance of strategy, so that we can truly play the strong value of VI.
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