The characteristics of the enterprise logo:
1, the unique distinctive identifiability is the first characteristic of the enterprise logo.
2, the symbolism of the spiritual connotation is the essential characteristic of the enterprise logo.
3. It is an important feature of the enterprise logo to conform to the aesthetic styling.
4. The extension of the implementation is the necessary feature of the enterprise logo
The application of the logo is very wide, so the logo design should take into account the expression effect on the plane, the three-dimensional and the different materials. Some logo design beauty is beautiful, but the production is complex, the cost is expensive, and it is bound to limit the wide and convenient application of the logo.
The corporate logo should have the color of age, in the logo design process, should fully consider the color of times, and national implementation of stochastic process in the future revision.
Design principles of enterprise logo
From the angle of modeling, signs can be divided into figurative and abstract type. There are three kinds of concrete abstract combination.
Concrete signs are based on specific images (mostly physical objects), and are decorated by various modifications, such as simplification, generalization and exaggeration. Their advantages lie in expressing the concrete features intuitively and making people see at a glance.
Abstract logo is a sign of design elements such as dots, lines, faces and bodies. It breaks through the bondage of concrete, has great leeway in modeling effect, produces strong visual stimulation, but it is easy to produce uncertainty in understanding. Such as the symbol of the Japanese Mitsubishi Co.
The concrete and abstract combination mark is the most common. Because it combines the advantages of two kinds of logo design types, concrete and abstract, so that its expression effect is particularly prominent.
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