企业标志的特点 :
The characteristics of the enterprise logo:
1、独特鲜明的识别性是企业标志的首要特点。
1, the unique distinctive identifiability is the first characteristic of the enterprise logo.
2、精神内涵的象征性是企业标志的本质特点。
2, the symbolism of the spiritual connotation is the essential characteristic of the enterprise logo.
3、符合审美造型性是企业标志的重要特点。
3. It is an important feature of the enterprise logo to conform to the aesthetic styling.
4、具有实施上的延展性是企业标志的必具特点
4. The extension of the implementation is the necessary feature of the enterprise logo
标志的应用范围极为广泛,所以,标志设计应考虑到平面,立体以及不同材质上的表达效果。有的标志设计美咋美矣,但制作复杂,成本昂贵,必然限制标志应用上的广泛与便利。
The application of the logo is very wide, so the logo design should take into account the expression effect on the plane, the three-dimensional and the different materials. Some logo design beauty is beautiful, but the production is complex, the cost is expensive, and it is bound to limit the wide and convenient application of the logo.
企业标志应具有时代色彩 :在标志设计过程中,应充分考虑时代色彩,并在以后的实施过程中随机据情修订。
The corporate logo should have the color of age, in the logo design process, should fully consider the color of times, and national implementation of stochastic process in the future revision.
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企业标志的设计原则
Design principles of enterprise logo
从造型的角度来看,标志可以分为具象型、抽象型。具象抽象结合型三种。
From the angle of modeling, signs can be divided into figurative and abstract type. There are three kinds of concrete abstract combination.
具象型标志是在具体图象(多为实物图形)的基础上,经过各种修饰,如简化、概括、夸张等设计而成的,其优点在于直观地表达具象特征,使人一目了然。
Concrete signs are based on specific images (mostly physical objects), and are decorated by various modifications, such as simplification, generalization and exaggeration. Their advantages lie in expressing the concrete features intuitively and making people see at a glance.
抽象型标志是有点、线、面、体等造型要素设计而成的标志,它突破了具象的束缚,在造型效果上有较大的发挥余地,可以产生强烈的视觉刺激,但在理解上易于产生不确定性。如日本三菱公司的标志。
Abstract logo is a sign of design elements such as dots, lines, faces and bodies. It breaks through the bondage of concrete, has great leeway in modeling effect, produces strong visual stimulation, but it is easy to produce uncertainty in understanding. Such as the symbol of the Japanese Mitsubishi Co.
具象抽象结合型标志是为常见的,由于它结合了具象型和抽象型两种标志设计类型的长处,从而使其表达效果尤为突出。
The concrete and abstract combination mark is the most common. Because it combines the advantages of two kinds of logo design types, concrete and abstract, so that its expression effect is particularly prominent.
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