线在图与形的交错中游走,在阳刚与柔美变幻间舞蹈,在光与影的层叠旦宣泄。线是雕塑家刀下人物的品性,画家笔下风情的格调,是造型基本的构成元素,与点、面、体共同概括着我们眼前的这个世界。介于点和面之间的线兼具点的灵动与面的延展,被赋予丰富的情感特征和表现性。直线的静谧、曲线的躁动、倾斜线的方向感与速度感以及折线的神经质一起诠释着线的空灵与活力。
The lines walk in the interlacing of graphs and shapes, dance between the masculine and the flexible, and the lamination of light and shadow. The line is the character of the sculptor under the knife. The style of the painter's style is the most basic constituent element of the modeling. It summarizes the world in front of us with points, faces and bodies. The lines between points and surfaces have both mental and surface extension, which are endowed with rich emotional features and expressiveness. The tranquility of the line, the restlessness of the curve, the sense of direction of the tilting line, and the sense of speed and the neuroticism of the broken line are the annotation and vitality of the line.
线是点移动的轨迹,平面设计的线可以有宽度、厚度,强调线的长度,除了抽象的线外,也可以是具象的毛线、电话线等。抽象线的形状分为直线、曲线、折线、斜线、螺旋线、无规律的乱线。水平线排列给人平静、安逸、稳定的感觉,竖线排列具有崇高、修长、肃穆特点。
The line is the trajectory of point movement. The line of plane design can have width and thickness, and emphasize the length of the line. Besides the abstract line, it can also be concrete wool, telephone line and so on. The shape of an abstract line is divided into straight lines, curves, fold lines, oblique lines, spiral lines and irregular lines. The horizontal line arrangement to calm, comfortable and stable feeling, vertical arrangement and slender, with lofty solemn characteristics.
折线有刺激、焦虑感、不安静感觉。螺旋线排列强调紧张、扭曲、急噪、弹性、节奏的特点。斜线具有速度感强、方向性、不稳定。如奔跑的运动员、倾斜的电线竿等。细线和粗线性格不同,细线秀气、纤细、精致,粗线有挺拔、朴实、力量感。线的错视,一组水平线上划下一条斜线,这时水平线视觉上感觉不平行。
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The line is irritating, anxious, and not quiet. The spiral line arrangement emphasizes the characteristics of tension, distortion, noise, elasticity and rhythm. The slash has a strong sense of speed, direction and instability. Such as running athletes, tilted wire rods, and so on. Thin and thick lines of different character, fine delicate, slender, delicate, coarse lines are straight, simple, a sense of power. A line of wrong view, a set of horizontal lines down a slash, at this time the horizontal line is not visually parallel.
曲线是造型中的精灵张弛有度,曲线如波浪线重复排列给人柔软、优雅、温暖、浪漫、放松、秀美感觉。
The curve is the relaxation of the elves in the modeling, and the curves, such as the wavy line, are repeated to the soft, elegant, warm, romantic, relaxed, and beautiful.
几何曲线完整、规范,往往给人浑然一体的感受!自由曲线奔放自然,是设计者灵感的轨迹。
The geometric curve is complete and standard, and it often gives people a whole body. The free curve of nature is the trajectory of the designer's inspiration.
线丰富的表现性在视觉设计中被广泛运用,线不仅仅是造型的媒介和手段,更是一种丰富的设计语言。现代设计艺术中,诸如广告设计、书籍装帧、商品包装、及其VI设计,线抽象的表现性得以充分的发挥,以不同的形态架起创作与解读之间的桥梁。
The expressiveness of the line is widely used in the visual design. The line is not only the medium and means of the modeling, but also a rich design language. In modern design art, such as advertising design, book binding, commodity packaging, and VI design, the expressiveness of line abstraction is fully realized, and bridges between creation and interpretation are set up in different forms.
标志是特定企业或特定活动的视觉形像,是识别系统中的核心组成部分,是特定企业或特定活动的形象系统的灵魂,统领着着整个形象系统的色彩、造型、形式和格调,具有特定,明确的可视图形语言特征及符号象征意义,通过渐变、重复、突变、对称等构成法则的优化,呈现出独特的造型意义,从而传达特定企业或特定活动的文化与理念。
Logo is a specific enterprise or specific activities of the visual image recognition system is the core part of the system, is the image of specific enterprises or specific activities of the soul, and the image system of color, shape, form and style, with a specific, clear visual shape language characteristics and symbolic meaning, through optimization gradient, repetition, mutation, symmetrical composition rule, showing a unique style to convey meaning, culture and the concept of specific enterprises or specific activities.
、线在标志设计中的运用
Application of line in logo design
标志设计中成功运用线性特征的不乏先例,北京2008年的奥运标志就是充分运用线的可塑性和自由曲线的灵动感结合传统文化构成的,标志通过融合太级拳和奥运运五环的形像,主体被处理成倾斜的正在操习太极拳的人物形像,充分表达了对运动不息的理解,具有鲜明的地域特色和文化特点。
Sign of successful use in the design of linear feature plasticity and free curve and there is no lack of precedents, the 2008 Beijing Olympics logo is to make full use of the spirit of China line dynamic combination of traditional culture form, symbol of Taijiquan and Olympic Games through the fusion of five image, main body is processed into tilt is practised Taijiquan personage, full expression the endless movement of understanding, with regional characteristics and cultural characteristics.
线在这里被赋予生命和运动的象征,流畅挥洒的线条抽象地诠释了运动所具有的魅力。组成标志的五色线条均处于倾斜的运动状态,似乎蓄势待发,线性特征中倾斜线所蕴涵的运动感和方向感得以恰到好处的感官再现。线的构成和走势在标志中看似自由又不失法度,流畅而不失严谨。不得不感叹线的表现特质。
The line is given a symbol of life and movement, and the flow of lines abstractly interprets the charm of the movement. The five colored lines with signs are in a tilted motion state. They seem to be ready for development. The sense of motion and sense of motion contained in the linear feature can be properly sensed. The composition and trend of the line appears to be free and without loss of law in the sign, and it is smooth and rigorous. I have to exclamatory lines of performance.
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