The lines walk in the interlacing of graphs and shapes, dance between the masculine and the flexible, and the lamination of light and shadow. The line is the character of the sculptor under the knife. The style of the painter's style is the most basic constituent element of the modeling. It summarizes the world in front of us with points, faces and bodies. The lines between points and surfaces have both mental and surface extension, which are endowed with rich emotional features and expressiveness. The tranquility of the line, the restlessness of the curve, the sense of direction of the tilting line, and the sense of speed and the neuroticism of the broken line are the annotation and vitality of the line.
The line is the trajectory of point movement. The line of plane design can have width and thickness, and emphasize the length of the line. Besides the abstract line, it can also be concrete wool, telephone line and so on. The shape of an abstract line is divided into straight lines, curves, fold lines, oblique lines, spiral lines and irregular lines. The horizontal line arrangement to calm, comfortable and stable feeling, vertical arrangement and slender, with lofty solemn characteristics.
The line is irritating, anxious, and not quiet. The spiral line arrangement emphasizes the characteristics of tension, distortion, noise, elasticity and rhythm. The slash has a strong sense of speed, direction and instability. Such as running athletes, tilted wire rods, and so on. Thin and thick lines of different character, fine delicate, slender, delicate, coarse lines are straight, simple, a sense of power. A line of wrong view, a set of horizontal lines down a slash, at this time the horizontal line is not visually parallel.
The curve is the relaxation of the elves in the modeling, and the curves, such as the wavy line, are repeated to the soft, elegant, warm, romantic, relaxed, and beautiful.
The geometric curve is complete and standard, and it often gives people a whole body. The free curve of nature is the trajectory of the designer's inspiration.
The expressiveness of the line is widely used in the visual design. The line is not only the medium and means of the modeling, but also a rich design language. In modern design art, such as advertising design, book binding, commodity packaging, and VI design, the expressiveness of line abstraction is fully realized, and bridges between creation and interpretation are set up in different forms.
Logo is a specific enterprise or specific activities of the visual image recognition system is the core part of the system, is the image of specific enterprises or specific activities of the soul, and the image system of color, shape, form and style, with a specific, clear visual shape language characteristics and symbolic meaning, through optimization gradient, repetition, mutation, symmetrical composition rule, showing a unique style to convey meaning, culture and the concept of specific enterprises or specific activities.
Application of line in logo design
Sign of successful use in the design of linear feature plasticity and free curve and there is no lack of precedents, the 2008 Beijing Olympics logo is to make full use of the spirit of China line dynamic combination of traditional culture form, symbol of Taijiquan and Olympic Games through the fusion of five image, main body is processed into tilt is practised Taijiquan personage, full expression the endless movement of understanding, with regional characteristics and cultural characteristics.
The line is given a symbol of life and movement, and the flow of lines abstractly interprets the charm of the movement. The five colored lines with signs are in a tilted motion state. They seem to be ready for development. The sense of motion and sense of motion contained in the linear feature can be properly sensed. The composition and trend of the line appears to be free and without loss of law in the sign, and it is smooth and rigorous. I have to exclamatory lines of performance.
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