Sign the whole process of creative design, from five aspects (meaning, graphics, text, form, color) of arms, bone pinch pinch point. Like five fingers of one hand, each of the magical. They complement each other and form a system called "creative five lines". Creative five lines, make the logo design clear and systematic, to help you become an efficient and excellent designer.
At the time of conception, we need to find an appropriate visual graphic symbol for the enterprise in accordance with the behavior characteristics and core competitiveness of the enterprise. According to the history, culture and belief environment, symbolic, metaphorical and storytelling, we can make the abstract spirit and idea of an enterprise appear through a visual carrier. The good logo design can carry the information that the enterprise tries to convey, and make the abstract idea spirit visualize, concretely and popularized. Symbolic symbolism is the use of visual symbols to arouse people's memory of an abstract meaning, idea or emotion. A symbolic symbol is a person who is built on a national specific culture and religion and has the same living environment, so that we can correctly convey and understand its symbolic meaning. The symbol has an agreement. It's like playing games, and it takes game rules. The same rule can make the symbolic meaning correctly issued and accepted, so that the whole process of communication is established, and the rule is our different historical, cultural and religious environment. The symbolic meaning of the eastern and Western cultures is different to the same figure, and the symbolic meanings of different religions are different to the same figure. In the western world, the lion symbolizes authority and strength, the dog symbolizes loyalty and courage, the cow symbolizes bravery and the "bull market" in the stock market.
In Chinese longevity, cranes and pine bat symbol a symbol of good fortune, rich fish symbol than, peony symbol glory, splendour, wealth and rank. Figurative metaphor is the use of one or a group of visual symbols to express the parallel meaning of another layer. A metaphor is based on the generality of the nature or relationship between the two. The metaphorical sign, A says B, tells the question from the side, and needs the reader to participate in the association to complete the whole design process. This expression pattern, with interesting and profound, and have cultural and artistic imagination, to convey surprise effect. The story of the story is the story of the characters or symbols, as the logo design elements, using the story spread, to convey the idea or the characteristics of the industry, enterprises take advantage of moving it. Based on the public perception of the story, the storytelling method has a good communication effect.
Starting from the graphic classification, the graphic starting mark can be divided into concrete symbols, pictographs and abstract symbols. In the choice of subject matter, the concrete sign should try to adopt the elements that people are familiar with, and create the personality on this basis. The familiar elements can involve people's visual nerve, cause people to resonate, and produce the foundation of deep memory. Many of them are ready-made signs around us. The introduction of the original popular elements can create a sense of familiarity and increase the individuality and difference of commodities. There are many successful precedents. For example, Shell oil, apple computer, camel brand cigarettes, tomato bank... These international brands have adopted the world's most popular symbols, making people remember their names. Maybe you think, what does scallop have to do with oil? What does the apple have to do with the computer? What is the relationship between a camel and a cigarette? What does the tomato have to do with the bank? In fact, you can laugh, the most simple idea is probably the most successful creative. The idea of the designer might be the most successful idea at the time. The designer's intention was to find a symbol to distinguish the goods. Looking for a ready-made sign, both the designer and the viewer, feel kindly and anxious.