标志创意设计的全过程,可以从五个环节(含意、图形、文字、形式、色彩)出发,疏而不漏、掐骨掐点。好比一只手的五个手指,各有各的妙用。它们相辅相成、自成体系,名为“创意五行”。创意五行,使标志设计明朗化、系统化,帮助你成为一个高效出色的设计师。
Sign the whole process of creative design, from five aspects (meaning, graphics, text, form, color) of arms, bone pinch pinch point. Like five fingers of one hand, each of the magical. They complement each other and form a system called "creative five lines". Creative five lines, make the logo design clear and systematic, to help you become an efficient and excellent designer.
含义出发在构思的时候,根据企业的行为特征和核心竞争力,我们需要为企业寻找一个恰当的视觉图形符号。根据各的历史文化信仰环境,采用象征性、比喻性、故事性,我们能使企业抽象的精神与理念,通过一个视觉载体表现出来。好的标志设计,能承载企业所力图传达的信息,并使抽象的理念精神形象化、具体化、大众化。象征性象征就是采用视觉图形符号,唤起人们对于某一抽象意义、观念或情绪的记忆。象征性标志,是建立在一个民族特定的文化和宗教基础上的、具有相同的生活环境的人,才能正确传达与理解其象征的意义。象征符号具有约定性。好比做游戏,需要游戏规则。规则相同,才能使象征意义正确地发出和接受,使整个传达过程成立,而规则就是我们不同的历史文化宗教环境。东方文化和西方文化对于同一图形的象征意义有所不同,不同宗教对于同一图形的象征意义也有所不同。在西方世界中,狮子象征权威与力量,狗象征忠诚与勇敢、牛象征勇猛与股市中的“牛市”。
At the time of conception, we need to find an appropriate visual graphic symbol for the enterprise in accordance with the behavior characteristics and core competitiveness of the enterprise. According to the history, culture and belief environment, symbolic, metaphorical and storytelling, we can make the abstract spirit and idea of an enterprise appear through a visual carrier. The good logo design can carry the information that the enterprise tries to convey, and make the abstract idea spirit visualize, concretely and popularized. Symbolic symbolism is the use of visual symbols to arouse people's memory of an abstract meaning, idea or emotion. A symbolic symbol is a person who is built on a national specific culture and religion and has the same living environment, so that we can correctly convey and understand its symbolic meaning. The symbol has an agreement. It's like playing games, and it takes game rules. The same rule can make the symbolic meaning correctly issued and accepted, so that the whole process of communication is established, and the rule is our different historical, cultural and religious environment. The symbolic meaning of the eastern and Western cultures is different to the same figure, and the symbolic meanings of different religions are different to the same figure. In the western world, the lion symbolizes authority and strength, the dog symbolizes loyalty and courage, the cow symbolizes bravery and the "bull market" in the stock market.
好的logo设计你有什么诀窍吗?
在仙鹤与松树象征长寿、蝙蝠象征福气、鱼象征富裕有余、牡丹象征荣华富贵。比喻性比喻就是采用一个或一组视觉符号,表达相平行的另一层相关含义。比喻建立在两者之间在性质或关系上的共性。比喻性标志,借A说B,从侧面讲述问题,需要读者参与联想来完成整个设计的构思过程。这种图形表达方式,赋有趣味性与深刻性,并留有文化艺术的想象空间,传达效果出奇制胜。故事性故事性就是采用故事中的角色或符号,作为标志设计的无素,借用故事的广泛流传程度,传达企业的理念或行业特征,顺水推舟,顺势而动。基于大众对故事的认知程度,故事性的方法具有很好的传达效果。
In Chinese longevity, cranes and pine bat symbol a symbol of good fortune, rich fish symbol than, peony symbol glory, splendour, wealth and rank. Figurative metaphor is the use of one or a group of visual symbols to express the parallel meaning of another layer. A metaphor is based on the generality of the nature or relationship between the two. The metaphorical sign, A says B, tells the question from the side, and needs the reader to participate in the association to complete the whole design process. This expression pattern, with interesting and profound, and have cultural and artistic imagination, to convey surprise effect. The story of the story is the story of the characters or symbols, as the logo design elements, using the story spread, to convey the idea or the characteristics of the industry, enterprises take advantage of moving it. Based on the public perception of the story, the storytelling method has a good communication effect.
图形出发标志从图形分类出发,可以分为具象标志、象形标志和抽象标志。具象标志具象标志在选择题材时,要尽量采用那些人们熟悉的元素,并在此基础上创造个性成分。熟悉的元素能牵扯动人们视觉神经,引起人们共鸣,产生深刻记忆的基础。在我们周围有很多是现成标志,把原有的通俗元素引入进来,可以塑商品的亲切感,增加商品的个性与差异,这里有很多成功的先例。比如,壳牌石油、苹果电脑、骆驼牌香烟、番茄银行……这些国际品牌采用了世界上为通俗的符号,使人们牢记它们的名字。也许你会想,扇贝和石油有什么关系?苹果和电脑有什么关系?骆驼和香烟有什么关系?番茄和银行有什么关系?其实你大可一笑了之,单纯的想法可能是成功的创意。当时设计师的想法可能是成功的创意。当时的设计师意图,只不过是寻找一个符号来区分商品。寻找一个现成的标志,无论设计师或者观看者,都感到亲切又省心。
Starting from the graphic classification, the graphic starting mark can be divided into concrete symbols, pictographs and abstract symbols. In the choice of subject matter, the concrete sign should try to adopt the elements that people are familiar with, and create the personality on this basis. The familiar elements can involve people's visual nerve, cause people to resonate, and produce the foundation of deep memory. Many of them are ready-made signs around us. The introduction of the original popular elements can create a sense of familiarity and increase the individuality and difference of commodities. There are many successful precedents. For example, Shell oil, apple computer, camel brand cigarettes, tomato bank... These international brands have adopted the world's most popular symbols, making people remember their names.  Maybe you think, what does scallop have to do with oil? What does the apple have to do with the computer? What is the relationship between a camel and a cigarette? What does the tomato have to do with the bank? In fact, you can laugh, the most simple idea is probably the most successful creative. The idea of the designer might be the most successful idea at the time. The designer's intention was to find a symbol to distinguish the goods. Looking for a ready-made sign, both the designer and the viewer, feel kindly and anxious.

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