字体设计是专辑视觉的一个重要部分，很多音乐人都会在不同音乐时期用不同的Logo以区分和标志艺术人格的变化。企业标志“LOGO”,既是企业理念的载体,又是企业理念的外化,是企业无形资产之一。logo对于一个企业来讲，是传递形象的必要元素，因此，对于它的设计也就变的不容忽视了。那么，对于logo设计来说，应该具备哪些条件，才能说得上是优秀的logo设计呢?

Font design is an important part of the album's vision. Many musicians will use different Logo to distinguish and mark the change of artistic personality in different music periods. The enterprise symbol "LOGO" is not only the carrier of the enterprise concept, but also the externalization of the enterprise concept, which is one of the intangible assets of the enterprise. Logo is a necessary element for an enterprise to convey the image, so it can not be ignored for its design. So, what are the conditions for logo design to be a good logo design?

设计原则:

Design principles:

1、标志理念化。企业标志具有深刻的文化内涵,与企业精神文化、服务文化、行为文化有机结合。企业标志不是简单空洞的装饰,必须在企业理念的指导下进行设计,彰显企业宗旨,体现企业的“精气神儿”。

1, the symbol is idealized. The enterprise logo has a profound cultural connotation, and it combines with the enterprise spirit culture, service culture and behavior culture. The enterprise logo is not a simple and empty decoration, must be designed under the guidance of the concept of the enterprise, to highlight the purpose of the enterprise, and to embody the "spirit of the spirit" of the enterprise.

2、符号特色化。特色即民族特色、时代特色及企业个性。北京奥运会的标志和吉祥物,很有冲击力,其原因就是把民族精神与时代特色融为一体。国际航空公司的凤凰标志,既有民族特色和时代感,又因凤凰是百鸟之王的蕴意,体现出该公司锐意进取、勇争的精神。

2. Characteristic of symbols. Characteristics are national characteristics, time characteristics and enterprise personality. The symbol of the Beijing Olympic Games and the mascot have a great impact. The reason is to integrate the national spirit with the characteristics of the times. International airline's Phoenix logo, both national characteristics and the sense of the times, and because the Phoenix is the king of birds of the novel, reflecting the company to forge ahead, the spirit of the first fight.

3、图形艺术化。企业标志是一个立体的展现和浓缩,它要靠入的眼睛去感受,需要有艺术性。围绕震撼性的形象冲击力,让人达到过目不忘的效果。从构图均衡、有韵律、调和与对比、色彩搭配等方面,努力实现外在形式美与内在的意象美高度统一。

3, graphic art. Enterprise logo is a three-dimensional display and concentration, it depends on the eyes to feel, need to be artistic. The shock of the image of the impact force, to be gifted with an extraordinary retentive memory effect. From the aspects of composition balance, rhythm, harmony and contrast, color collocation, and so on, we try to realize the unity of the beauty of external form and the beauty of the inner image.

一个好的LOGO应具备的条件：

A good LOGO should have the conditions:

1.好看

1. good looking

标志首先是拿来给人看的，如果不好看，其它方面做得再好也白搭。

The first sign is brought to people, if not good-looking, other aspects do good good.

2.独特

2. unique

标志，也有人称为“标识”，就是表明了其主要的功能——识别性。人类早的标志应该是原始社会时期，各个部落之间的“图腾”。

Signs, also known as "signs", indicate their most important function, identifiability. The earliest signs of human beings should be the "totem" between the primitive society and the various tribes.

3.简洁

3. succinct

标志的简洁，目的是让人们容易记忆，以及运用起来方便。像经典的耐克小勾和阿迪达斯的三条线，这种极度简洁的标志不仅是让不同种族不同年龄的人们很快就能记住，而且在很远的地方也能够识别。

The conciseness of the sign is to make it easy to remember and to use it easily. Like the classic Nike Xiao Gou and Adidas's three lines, this extremely concise sign is not only for people of different races and ages to remember quickly, but also can identify them very far away.

本文由济南logo设计友情奉献,更多有关的知识请点击:http://www.facons.cn我们将用先进的技术，真诚的态度,为您提供为全面的服务。我们将会陆续向大家奉献，敬请期待。

This article is designed by Ji'nan logo for friendship and dedication. For more information, please click: http://www.facons.cn, we will provide you with the most advanced technology and the most sincere attitude to provide you with the most comprehensive service. We will continue to contribute to you and look forward to it.