想让用户了解你的企业,认识你的企业,就像认识一个新朋友一样,感观就是从外观形象来判断,所以企业视觉识别系统尤为重要,特别是著名品牌企业,他们的VI视觉识别系统简直吊爆了,他们花几十万,甚至几百上千万去制作一个企业VI系统,可见企业形象是多么重要的。
Want to let users know your business, you know, just know a new friend, the first sense is from the appearance of the image to judge, so the enterprise vision recognition system is particularly important, especially the famous brand enterprise, VI visual identification system they simply hang burst, they spend hundreds of thousands or even hundreds of millions. To make an enterprise VI system, visible corporate image is how important.
任何一家企业想进行宣传并传播给社会大众,从而塑造可视的企业形象,都需要依赖传播系统,传播的成效大小完全依赖于在传播系统模式中的符号系统的设计能否被社会大众辨认与接受,并给社会大众留下深刻的印象。符号系统中基本要素都是传播企业形象的载体,企业通过这些载体来反映企业形象,这种符号系统可称作企业形象的符号系统。VI是一个严密而完整的符号系统,它的特点在于展示清晰的“视觉力”结构,从而准确地传达独特的企业形象,通过差异性面貌的展现,从而达成企业认识、识别的目的。
Any enterprise to conduct propaganda and dissemination to the public, thus shaping the visual image of the enterprise depend on communication system design, the size effect of propagation depends entirely on the symbol system in thecommunication system model can be public recognition and acceptance, and to the public impression. The basic elements in symbol system are carriers of corporate image, and enterprises reflect the corporate image through these carriers. This symbol system can be called the symbol system of corporate identity. VI is a strict and complete symbol system. Its characteristic is to show clearly the structure of "visual force", so as to accurately convey the unique corporate image, and achieve the purpose of recognizing and identifying the company through differential display.
企业视觉形象(CorporateVisualImage)与企业视觉形象识别(VI)并不是一个概念。该企业的企业视觉形象都是存在的,只不过是好坏的差异罢了,而优秀的企业视觉形象则无疑是依赖于一套优秀的企业VI设计。
Enterprise visual image (CorporateVisualImage) and enterprise visual image recognition (VI) are not a concept. The visual image of the company exists, but it is just the difference between good and bad. However, the visual image of an excellent company is undoubtedly dependent on a set of excellent VI designs.
论VI设计对于品牌形象推广的重要性
在明显地将该企业与其他企业区分开来的同时又确立该企业明显的行业特征或其他重要特征,确保该企业在经济活动当中的独立性和不可替代性;明确该企业的市场定位,属企业的无形资产的一个重要组成部分。
Obviously will also distinguish between the enterprises and other enterprises and establish the enterprise sectors obvious characteristics or other important features to ensure the independence of the enterprise in the economic activities and is irreplaceable; clear the market orientation of the enterprise, an important part of the intangible assets of the enterprise.
没有VI对于一个现代企业来说,就意味着它的形象将消失在茫茫的商海之中,让人辨别不清;就意味着它是一个没有灵魂的赚钱机器;就意味着它的产品与服务毫无个性,消费者对它若即若离;就意味着团队的涣散和低落的士气。
No VI for a modern enterprise, it means that its image will disappear in the vast sea, let a person identify unclear; it means that it is a soulless money machine; means that its products and services without personality, consumers to be neither friendly nor aloof; it means team morale and low morale.
VI的设计绝不是可有可无或是为企业涂脂抹粉、装点门面,它的意义在于将文本格式的企业理念,准确有效的转化成易于被人们识别、记忆并接受的一种视觉上的符号系统;与文本格式的系统中存在有语法、修辞、等规则一样,在视觉格式的系统里,也有着自己的独立的法则和规范,不是任何未经训练的专业人士都可以玩的简单游戏。
The design of VI is not essential or not is for the enterprise to whitewash and tokenism, its significance lies in text format conversion business philosophy, the most accurate and effective to be a visual symbol system people recognition, memory and accept; and system text format in grammar, rhetoric, and other rules, in visual format, there are rules and norms of their own independent, not any untrained professionals can play a simple game.
本文由济南vi设计友情奉献,更多有关的知识请点击:http://www.facons.cn/
This article is designed by Ji'nan VI for the dedication of friendship, more related knowledge, please click: http://www.facons.cn/
我们将用先进的技术,真诚的态度,为您提供为全面的服务。我们将会陆续向大家奉献,敬请期待。
We will use the most advanced technology, the most sincere attitude, to provide you with the most comprehensive service. We will continue to contribute to you and look forward to it.

上一篇:你是怎么找到logo设计思路的?
下一篇:给你不一样的视觉体验!