Ogilvy, founder of Ogilvy, pointed out that "great innovation is a combination of madness, wisdom and beauty. A great idea can change our language and make the brand overnight. I remember that in 2010, all the bus stop boards were fans' advertisements. This creative advertising form contributed to a new stylistic object -- after all, the wave of "all objects" swept across the Internet. It is precisely because of this creative advertising, making the brand more sublimation, so the application of creativity is very important!
Before developing the design, we must clarify the needs of the employers. The needs provided by the website employers include: company logo names, company profiles, industry / regions, design proposals, reference cases and pictures. In these 6 elements, design proposals, reference case, pictures are demand factors most directly and specifically, the logo of the company name, company profile, industry / area can be used as reference elements, according to the actual situation, to see whether it is necessary to embody in logo design. At the same time, for design recommendations, it is clear to design the features of logo. Therefore, we must invest in the design, collect and occupy more information, organize and summarize the data systematically, grasp the essence and key of employer logo design, and build the overall framework and design objectives.
For designers, this stage is a stage full of heart and surprise, because the design of the logo is creative, and this stage can be determined. Before logo design, all information has been integrated. Now we must determine the final solution, and finally polish and detail every detail part of logo design, and finally determine the logo design plan.
It is necessary for the designer and employer to communicate with the employer by submitting the logo design and whether the final design will be recognized by the employer. After all, employers are more aware of their own industry. The employer, on the one hand, explains the designer's reasonable grasp of the specific needs of the employer, as well as the employer's recognition of creative thinking in logo design from another aspect. But if the designed logo fails to win the bid, it can not deny the work done before, nor can it exclude its creative thinking. It should be good at summarizing and learning.
In logo design, using creative thinking to make logo design more moving, we should further open our horizons and give full play to our imagination. Only in this way can we gradually become more excellent logo designers.