奥美创始人奥格威指出，“伟大的创新是疯狂、智慧和美丽的组合，一个伟大的创意可以改变我们的语言，使品牌一夜成名。”记得2010年，公交站牌全是凡客广告，这种具备创意的广告形式，促成了一种新的文体—凡客体，之后在网上“凡客体”的浪潮席卷而来。正是因为这种具备创意的广告，使得品牌更加升华，因此创意的应用至关重要！

Ogilvy, founder of Ogilvy, pointed out that "great innovation is a combination of madness, wisdom and beauty. A great idea can change our language and make the brand overnight. I remember that in 2010, all the bus stop boards were fans' advertisements. This creative advertising form contributed to a new stylistic object -- after all, the wave of "all objects" swept across the Internet. It is precisely because of this creative advertising, making the brand more sublimation, so the application of creativity is very important!

在开展设计之前，一定要明确雇主的需求，在网站雇主提供的需求包括：公司标志名称、公司简介、所属行业/地区、设计建议、参考案例、说明图片。在这6个要素中，设计建议、参考案例、说明图片是直接、也是具体的需求要素，公司标志名称、公司简介、所属行业/地区可以作为参考要素，根据实际情况，看是否有必要在logo设计中体现。同时对于设计建议，明确要设计logo的特性。因此要全面投入到设计当中，更多地收集和占有资料，将资料进行系统的整理和概括，把握雇主logo设计的实质和关键，构建出整体框架及设计目标。

Before developing the design, we must clarify the needs of the employers. The needs provided by the website employers include: company logo names, company profiles, industry / regions, design proposals, reference cases and pictures. In these 6 elements, design proposals, reference case, pictures are demand factors most directly and specifically, the logo of the company name, company profile, industry / area can be used as reference elements, according to the actual situation, to see whether it is necessary to embody in logo design. At the same time, for design recommendations, it is clear to design the features of logo. Therefore, we must invest in the design, collect and occupy more information, organize and summarize the data systematically, grasp the essence and key of employer logo design, and build the overall framework and design objectives.

对于设计师来说，这一阶段是充满心动和惊喜的阶段，因为logo设计的是否创意，这个阶段就能确定。之前logo设计所有的信息都已经经过了整合，现在就要确定终的解决方案，后打磨，精细化logo设计的每一个细节部分，终确定logo设计方案

For designers, this stage is a stage full of heart and surprise, because the design of the logo is creative, and this stage can be determined.  Before logo design, all information has been integrated. Now we must determine the final solution, and finally polish and detail every detail part of logo design, and finally determine the logo design plan.

提交logo设计方案，终设计的作品能否获得雇主的认可需要设计师与雇主的积极沟通。 毕竟雇主才更加了解自己所属的行业。雇主对于设计认可一方面说明设计师合理的把握了雇主的具体需求，同时也从另一个方面说明雇主对logo设计中创意思维的认可。但是如果设计的logo没有中标，也不能否认之前所做工作，更不能对于自己的创意思维进行排斥，而是应该善于总结、善于学习。

It is necessary for the designer and employer to communicate with the employer by submitting the logo design and whether the final design will be recognized by the employer. After all, employers are more aware of their own industry. The employer, on the one hand, explains the designer's reasonable grasp of the specific needs of the employer, as well as the employer's recognition of creative thinking in logo design from another aspect. But if the designed logo fails to win the bid, it can not deny the work done before, nor can it exclude its creative thinking. It should be good at summarizing and learning.

在标志设计中，运用创意思维，让标志设计更加能够打动人心，应该进一步打开视野，发挥想象，只有这样，才能逐步成为更加优秀的logo设计师。

In logo design, using creative thinking to make logo design more moving, we should further open our horizons and give full play to our imagination. Only in this way can we gradually become more excellent logo designers.