In modern graphic design, words convey not only information but also visual impact and enjoyment to refreshing people, making it an appealing design.
The text as a readable information transfer mode, in order to clear the transfer through the visual information and the designer's intention to the public, we should improve the application of text text concise and readable, concise and comprehensive, to express a valid information for the design of the core concept and to convey precise and accurate. Point out the theme, make the text full of vitality and appeal, let the public at a glance, impressive.
The transmission of information in graphic design is visible to the public through visual display. Therefore, in order to conform to the characteristics of "efficiency of graphic design information", we should pay attention to forms serving the content and serving the vision. Striving to balance the reasonableness of the form of expression and the artistic nature of the design. Avoid misunderstandings that are incomprehensible to the masses. Not only Chinese characters, but also the design of numerals and letters should also take into account the rationalization and standardization of the forms of expression. The art of combination of various characters and the clarity of expression.
The design of the text in the setting of the picture also takes into account the coordination and artistry of the whole picture. As a way of graphic design, text should pay attention to the conflict of vision and the confusion of visual order in the collocation with pictures, so as to prevent words from breaking away from the main points of the picture and destroying the meaning and atmosphere of plane works. In details, we should pay more attention to the combination of words and patterns, so that they will not be affected each other, but also pay attention to various factors such as typesetting and distance of the text, so as to bring a comfortable visual feast to the masses.
标识在平面设计中有着很重要的作用。从古代的象形、楔形文字，通过简单的形象刻画，创造出表言达意的文字开始，一直到现在的简化汉字，每一笔每一划都有其含义在其中，这样的文化传承给设计者们带来很大的启发 -- 将文字意象化。通过意象化设计赋予文字更多的内涵和表情。
Identification plays a very important role in graphic design. From ancient pictographs, cuneiform, through a simple image to depict, create their words began to talk, to simplify Chinese characters now, each stroke has its meaning in which this cultural heritage to designers bring great inspiration - the image of the text. More connotations and expressions are given by image design.
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