在现代平面设计中,文字要传达的不仅仅是信息,还要给人耳目一新带来视觉化的冲击和享受,使其成为一种富有感染力的设计。
In modern graphic design, words convey not only information but also visual impact and enjoyment to refreshing people, making it an appealing design.
文字作为一种可读性的信息传递方式,为了通过视觉清晰的向大众传递信息和设计者的思想意图,应用文字时就应该提高文字的精简性和可读性,做到言简意赅、精确的表达出一个设计的核心理念和要传达的有效信息,并且精确的点出主题,使文字充满生命力和感染力,让大众一目了然、印象深刻。
The text as a readable information transfer mode, in order to clear the transfer through the visual information and the designer's intention to the public, we should improve the application of text text concise and readable, concise and comprehensive, to express a valid information for the design of the core concept and to convey precise and accurate. Point out the theme, make the text full of vitality and appeal, let the public at a glance, impressive.
文济南vi设计
文字在平面设计中信息的传递通过视觉展示在大众面前,因此为了符合“平面设计信息效率”的特点,文字运用应注意形式服务于内容、服务于视觉。力求在表现形式的合理性和设计的艺术性做到平衡。避免华而不实,让大众无法理解的误区。不仅是汉字,数字和字母的设计同样要考虑到表现形式的合理化和标准化。做到各种文字结合的艺术性和表达的清晰化。
The transmission of information in graphic design is visible to the public through visual display. Therefore, in order to conform to the characteristics of "efficiency of graphic design information", we should pay attention to forms serving the content and serving the vision. Striving to balance the reasonableness of the form of expression and the artistic nature of the design. Avoid misunderstandings that are incomprehensible to the masses. Not only Chinese characters, but also the design of numerals and letters should also take into account the rationalization and standardization of the forms of expression. The art of combination of various characters and the clarity of expression.
设计中文字在画面的设置还要考虑到整体画面的协调性和艺术性。文字作为平面设计的一种表现手法,在与画面的搭配上要注意视觉的冲突和视觉顺序的混乱,防止文字在画面上主次不分,破坏平面作品的含义和气氛。在细节上,还要注重文字和图案的合并,使其互相不受影响,也要注意文字的排版和距离等多种因素,给大众带来舒服的视觉盛宴。
The design of the text in the setting of the picture also takes into account the coordination and artistry of the whole picture. As a way of graphic design, text should pay attention to the conflict of vision and the confusion of visual order in the collocation with pictures, so as to prevent words from breaking away from the main points of the picture and destroying the meaning and atmosphere of plane works. In details, we should pay more attention to the combination of words and patterns, so that they will not be affected each other, but also pay attention to various factors such as typesetting and distance of the text, so as to bring a comfortable visual feast to the masses.
标识在平面设计中有着很重要的作用。从古代的象形、楔形文字,通过简单的形象刻画,创造出表言达意的文字开始,一直到现在的简化汉字,每一笔每一划都有其含义在其中,这样的文化传承给设计者们带来很大的启发 -- 将文字意象化。通过意象化设计赋予文字更多的内涵和表情。
Identification plays a very important role in graphic design. From ancient pictographs, cuneiform, through a simple image to depict, create their words began to talk, to simplify Chinese characters now, each stroke has its meaning in which this cultural heritage to designers bring great inspiration - the image of the text. More connotations and expressions are given by image design.
关于济南vi设计的相关问题就介绍到这里了,更多的精彩内容请点击进入我们的官方网站:http://www.facons.cn
The related issues about the design of the Ji'nan VI are introduced here. More wonderful content, please click on our official website: http://www.facons.cn

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