创作设计时候总带有很强的抽象成分,时下,国内的创意产业正在逐步走向国际舞台,设计公司的数量每年500家的速度递增,这为设计公司的标志设计提供了广阔的资源基础。
Creative design is always accompanied by strong abstract elements. Nowadays, the domestic creative industry is gradually moving towards the international stage, and the number of design companies is increasing annually, which provides a broad resource base for the logo design of the design company.
作为一个新人,当然需要全新的标志设计,来承载其品牌的内涵和外延,标志形象直接展现其公司的定位,而改标志设计或者提升设计就不一样。需要对传统的就有的创意和理念一个与时俱进的突破,使之能承载企业文化。
As a new person, of course, we need a brand new logo design to carry out the connotation and denotation of its brand. The logo image directly shows its company's positioning, while logo design or upgrading design is different. It is necessary to break through the traditional ideas and ideas with the times so that they can carry the enterprise culture.
老设计师在创意设计过程中,需要充分了解各种有价值的信息,吃透内涵,甚者需要和老板或决策人面对面交谈,才能精准理解标志设计的意思,当然,这需要甲乙双方的配合。
济南vi设计
The old designers in the creative design process, it is necessary to fully understand the various valuable information, grasp the connotation, what need a boss or decision-makers face-to-face, to accurately understand the meaning of the logo design, of course, the need to cooperate with both parties.
再说标志设计的优化和提升。年轻的设计师面对这种情况,会以为这是一件很容易的事情,其实不然,改造相对原创新设计更有难度,在于,优化是有条件和框架的,就像一张白纸能画美的画儿一样的道理。优化标志设计难度在于老标改新标是一种继承与发展的道理。既要保留现在的影子又要有前瞻性,和时代性,这是难点所在。
Furthermore, the design of the logo is optimized and promoted. Young designers will think this is a very easy thing when faced with such a situation. In fact, transformation is more difficult than original original design, because optimization is conditional and framework, just like a white paper can draw the most beautiful picture. The difficulty of optimizing the logo design lies in the reason that the old standard is changed to the new standard, which is a kind of inheritance and development. It is difficult to keep the shadow of the present and the contemporaneity, as well as the contemporaneity.
而所有这一切,在老设计师的眼里这些都会有一个常识的逻辑。如市场调查,然后是诊断分析,后是局部的改造,直到甲乙双方和市场的满意。是的,这就是老设计师和新设计的(菜鸟)差异化所在。
And all of this, in the eyes of the old designer, these will have a logic of common sense. Such as market research, then diagnostic analysis, and finally a partial transformation until the first and the second parties and the market are satisfied. Yes, this is the difference between the old designer and the new design (the rookie).
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