The design of VI occupies an important position in the enterprise. VI design, the visual identity of enterprise, refers to the business philosophy under the guidance of the plane design method makes the enterprise and market positioning, visual image; as there is the difference between the enterprise independent legal society and its surrounding business survival and economic and social environment, contact and communication commonly used information platform.

VI设计对于现代企业来说是非常重要的,没有VI的企业就像是缺少灵魂的赚钱机器,他会让消费者对其企业没有任何概念,这样对企业的发展成长来说是极其不利的。在新兴的市场经济体制下,企业若是要想长远发展,科学的形象识别系统则是必不可少,VI设计也成为企业腾飞的助跑器。

VI design is very important for modern enterprises. Enterprises without VI are like money making machines without soul. They will make consumers have no concept of their businesses, which is extremely unfavorable for the growth and development of enterprises. Under the new market economy system of China, if a company wants to develop in the long run, a scientific image recognition system is indispensable. VI design has also become a run-up device for enterprises to take off.

甚至有一些企业并没有自己的标志形象,只是简单的企业名字商标而已,然而他们低估了VI设计给他们的带来的潜在价值。的大部分企业只追求短期经济利益而忽略了企业长久潜在的品牌利益,让企业陷入停滞不前的尴尬局面,甚至会被激烈的竞争所淘汰。

Even some enterprises do not have their own logo image. They are simply trademarks of enterprise names, but they underestimate the potential value of VI design for them. Most of China's enterprises only pursue short-term economic benefits, but ignore the long-term potential brand interests of enterprises, so that enterprises can get stuck in an awkward situation and even be eliminated by fierce competition.

在企业中也只有少部分企业有特别好的VI设计,尽管有的企业在生产规模,科技创新等领域已达到国际先进水平,但是因为没有好的VI设计,并没有在国际市场上打响品牌,而能够立足在世界市场的企业则更是少之又少。

In the China enterprise is only a small part of the enterprise VI design is particularly good, although some enterprises in the production scale, technological innovation and other fields has reached the international advanced level, but because there is no good VI design, and no brand in the international market, and can be based on the world market Chinese enterprises is less little.

企业如果想与国际经济接轨,想获得更大的利润,想占有更大的市场份额,除了有较好的产品质量品质,更要有科学合理的VI形象。的企业发展普遍起步较晚,市场对企业的认知力也普遍低于欧美和日韩企业。

If Chinese enterprises want to connect with the international economy and gain greater profits, they want to have larger market share. Besides having better product quality and quality, they also need to have a scientific and reasonable VI image. The development of China's enterprises is generally late, and the cognition of the market to enterprises is generally lower than that of Europe and the United States and Japan and South Korea.

如果我们企业的产品质量、企业规模、技术水平、资金实力与国际品牌不相上下,但是由于我们没有VI形象,没有宣传推广,消费者并不认知,他们仍然会选择其他的品牌,这样我们的品牌是很难有发展,很难在激烈的市场环境中生存。

If our enterprise product quality, enterprise scale, technical level, financial strength and international top brands to be roughly the same, but because we have no VI image, without promotion, consumers do not cognition, they would still choose the other national brands, so that our brand is difficult to have development, it is difficult to survive in the fierce market environment.