Enterprise logo is the symbol of an enterprise brand, the embodiment of spiritual value, the way of cultural spirit transmission, and the intangible assets of the enterprise. The symbol plays the most widely used and the highest frequency in the process of enterprise image transmission. Therefore, in the era of mass pursuit of "simplicity" and "easy", how can enterprise logo be disseminated quickly and accurately among people of different cultures, beliefs and countries? How to become a powerful weapon to win profits for the enterprise and to stand out and be deeply rooted in the hearts of the people has become a serious concern of today's enterprises.
The expressive emotion expressed by abstract expression is characterized by rebellion, order, detached from nothingness and escaping from reality. At the same time, it expresses the vision for the future. Through point, line, face, color, form, and composition to convey a variety of emotions, cause imagination, enlighten people's thinking, not to describe the object.
Compared with abstract expression, concrete expression seems to be more intuitive and accurate, but if it is too real and intuitive, it will leave viewers with limited space to feel and feel, and it is easy for visitors to feel insipid. The meaning of concrete forms in different countries with different beliefs and cultural backgrounds is different, which will cause some misunderstandings and problems.
Abstract expression is consistent with the pursuit of modern minimalism. It expresses a specific meaning in a highly generalized, concise and abstract way, and spreads certain ideological connotations. Abstract form is the essential attribute that draws things from nature, and its true meaning is beyond the natural object itself. The evolution between the abstract form and the original form is very large. It is a leap process. This sudden change can produce a strong rhythm and sense of rhythm in the viewer's mind, which makes people excited and excited.
The design of enterprise logo can be divided into two forms in macroscopically, one is the abstract of the connotation of enterprise culture and the other is the abstraction of the external form. Abstract expression of connotation often uses metaphorical and symbolic techniques, according to people's traditional views, symbolic forms, abstract forms - abstract symbols. The sign of profound connotation must have life, thought, and soul, which can arouse ripples and resonate in the viewer's heart.
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