1、功能导向性

1, functional orientation

版面设计的目的在于使平面广告的版面结构清晰合理，视觉流程通畅，信息传达明确。它有助于增强观众对平面广告的注意，加强对内容的理解，使平面广告具有良好的诱导力，鲜明地突出主题。

The purpose of layout design is to make the layout of the plane advertisement clear and reasonable, the visual flow is smooth and the information is clearly conveyed. It helps to enhance the audience's attention to flat advertising, to strengthen the understanding of the content, to make the plane advertisement have a good inducement, and to highlight the theme.

2、整体性

2. Holistic

VI设计公司将各种视觉要素作整体的安排和考虑，把形式与内容合理地统一，强化整体布局，才能取得版面构成中独特的社会和艺术效果。

VI design company arranges and considers all kinds of visual factors, and combines the form and content reasonably, and strengthens the overall layout. Only in this way can we achieve unique social and artistic effects in the layout.

3、建立合理的视觉流程

3. Establish a reasonable visual process

建立合理的视觉流程，是在平面广告版式设计过程中要解决的重点问题。从一级信息到二级信息到三级，层次和条理必须明确。

The establishment of a reasonable visual process is the key problem to be solved in the design process of flat advertising format. From the first level information to the level two information to the three level, the hierarchy and the rules must be clear.

4、单项线导向

4, single line guidance

单项线导向视觉流程是指受众的视线沿着构图中各元素以单一的方向有序的观看下去，如从左至右、从上到下等，横向、竖向视觉流程给人以正式、规矩的感受，那么斜线视觉流程则是一种动态的构图，给人不稳定感，运动感，而曲线视觉流程形式给人以节奏韵律之美。

Single line oriented visual process refers to the audience's attention along each element composition in single direction in order to watch it from left to right, from top to down, horizontal and vertical visual process to the formal rules, feelings, then slash visual process is a dynamic composition, give a person not a sense of stability, sense of movement, and the curve of visual flow to form the beauty of rhythm.

5、重心诱导

5, center of gravity induction

VI设计公司认为，视线往往从版面重心开始，再移动到其他地方。这种视觉流程强调的就是版面重心的内容，对于版面之外的形象编排主次则相应弱化，这是一种比较含蓄的视觉组织方法。

The VI design company believes that the line of sight often starts from the center of gravity and moves to other places. This visual process emphasizes the content of the center of the layout, and the primary and secondary layout of the layout is weakened. This is a more implicit way of visual organization.

6、散点视觉

6. Scatter point vision

散点视觉是指一种常规的、无序的、极其个性化的形式。给人以凌乱、活跃自在的视觉体验。阅读时读者有很大的自主性，视线随意地在画面中流动，适合感性化、个性化的题材。

Scatter vision is a regular, unordered, and extremely individualized form. Give people a visual experience of messy, active and comfortable. When reading, the reader has great autonomy, and the sight is flowing freely in the picture. It is suitable for the perceptual and individualized subjects.

7、导向视觉

7. Guided vision

多用点、线、箭头、手势或其它基本形象，诱导观者对视觉元素进行观察，从而把版面串联成一个整体，引导读者进行前后有序、主次分明、轻重缓急、恰当、流畅舒适的阅读。

Use points, lines, arrows, gestures or other basic images to induce viewers to observe the visual elements, so as to connect the pages to a whole, guiding readers to read before and after, orderly, prioritized, prioritized, appropriate, fluent and comfortable.

感谢您的阅读，此文的文章来源：济南vi设计更多的内容和问题请点击：http://www.facons.cn我们会继续努力的为您提供服务，感谢您的支持!

Thank you for reading. The source of this article is: Ji'nan VI design more contents and questions. Please click: http://www.facons.cn, we will continue to work hard to provide services for you, thank you for your support.