1, the pursuit of fashion, the lack of long-term vitality; a clear orientation of its own fashion, blindly too much pursuit of fashion, often counterproductive.
2, the visual positioning of the enterprise is not clear, can not make a profound impression;
3, complete copy of others, follow the footsteps of others can only lag behind others.
4, the scope and concept of enterprise and the essence of enterprise culture and the visual effect of the enterprise are even contrary to the visual effect.
5, designers lack of graphic design skills, lack of internal logic and external aesthetic sense. What designers design doesn't meet the requirements, which will directly affect the whole VI design results.
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