Conforms to the stage of brand history
Each brand has staged its birth, development, growth, maturity and recession, let us abandon VI's constitution, death can not change the sacred rules of the religious order let's create the brand totem, to maximize meet existing brands, to maximize the enterprises to create real market value. As for the logo design and the consumer expectations in some cases, we can adjust it again.
Conforms to the stage of brand line
Any enterprise will face the problem of integration and extension of size brand. Every brand logo design should conform to its brand structure status and have some blood relationship and personality relationship with other brand logo.
Conforming to the stage of enterprise development
When the market position, the degree of consumer recognition, the accumulation of capital and the perspective of enterprise development are different, we should also correspond to our logo.
Subcultural traits with personality
Will the spontaneous formation of brand culture. The highest stage of brand development, brand logo design for the enterprise long-term consumer awareness and reputation began to bear fruit, but the fruit is long in the original herb is not long, it needs to have a brand awareness and cultural pedigree as a support prototype. If Coca-Cola does not have the support of American cultural symbols, it is likely to have been in the face of a better and more changeable brand of PEPSI.
Logo also needs to use its color expression and line to fully correspond to the sub culture characteristics of the brand. If it doesn't match, then it is not the brand that has a problem, it means that it should be changed or corrected.
There is sufficient space for cultural expression
The cultural performance of the brand must keep pace with the times. When maximizing the pursuit of new information and becoming violent and hot in personality and conformity has become the universal psychological trait of modern people, fashion has become a necessity for selling. But in order to maintain the purity and repetition of visual communication, we can always place signs in the various scenarios related to brand culture to personification. But it is undeniable that the logo design of some famous enterprises is not convenient to extend. Maybe they will lose their chance to fashion with time and again because of the old concept of vision.