Conforms to the stage of brand history

每一个品牌都有它出生、发育、成长、成熟、衰退的阶段性，让我们抛弃VI就是宪法，死也不能改变的清规戒律，让我们创造的品牌图腾能大限度符合现有品牌阶段，能够大限度的为企业创造现实市场价值。至于到了标志设计和消费者期许有些许不吻合的时候我们再行调整就是了。

Each brand has staged its birth, development, growth, maturity and recession, let us abandon VI's constitution, death can not change the sacred rules of the religious order let's create the brand totem, to maximize meet existing brands, to maximize the enterprises to create real market value. As for the logo design and the consumer expectations in some cases, we can adjust it again.

符合品牌线阶段

Conforms to the stage of brand line

任何企业都会面临大小品牌的整合、延伸相关的问题，每一个品牌标志设计，都要符合它所处的品牌结构中的地位，并在形体上和其他品牌标志有某种血缘和个性上的关联和区隔。

Any enterprise will face the problem of integration and extension of size brand. Every brand logo design should conform to its brand structure status and have some blood relationship and personality relationship with other brand logo.

符合企业发展阶段

Conforming to the stage of enterprise development

当每个企业所处的市场地位、消费者认可度、企业资本积累、企业发展远景不同的时候，我们的标志也应与之相对应。

When the market position, the degree of consumer recognition, the accumulation of capital and the perspective of enterprise development are different, we should also correspond to our logo.

有个性的亚文化特质

Subcultural traits with personality

品牌发展的高阶段会自发形成品牌文化语系，企业长期对标志设计品牌的消费者认知度和美誉度的投入开始开花结果，但大的果实长在原始的草本植物上是不能长久的，它需要有一个品牌原型和文化意识谱系作为支撑。可口可乐如果没有美国文化象征这一支撑恐怕早就在品牌形象更高明而多变的PEPSI面前一败涂地。

Will the spontaneous formation of brand culture. The highest stage of brand development, brand logo design for the enterprise long-term consumer awareness and reputation began to bear fruit, but the fruit is long in the original herb is not long, it needs to have a brand awareness and cultural pedigree as a support prototype. If Coca-Cola does not have the support of American cultural symbols, it is likely to have been in the face of a better and more changeable brand of PEPSI.

标志，同样需要运用它的色彩表现和线条来充分对应品牌所在亚文化特质，如果不符，那么不是品牌出了问题就是标志该更换或者修正了。

Logo also needs to use its color expression and line to fully correspond to the sub culture characteristics of the brand. If it doesn't match, then it is not the brand that has a problem, it means that it should be changed or corrected.

有充分的文化表现空间

There is sufficient space for cultural expression

品牌的文化表现必须与时俱进。当大限度攫取新信息的追求和在个性与从众之间暴冷暴热已经成为现代人普遍心理特质的时候，时尚已经成为畅销所必需的。但我们为了保持品牌形象和标志设计视觉传达的纯洁和单一重复，可以随时机将标志置身于品牌文化所关联的各种场景进行拟人化表现。但不可否认，有些知名企业的标志设计的实在不方便延展，也许他们会因为视觉观念上的陈旧失去了一次又一次与时尚携手的机会。

The cultural performance of the brand must keep pace with the times. When maximizing the pursuit of new information and becoming violent and hot in personality and conformity has become the universal psychological trait of modern people, fashion has become a necessity for selling. But in order to maintain the purity and repetition of visual communication, we can always place signs in the various scenarios related to brand culture to personification. But it is undeniable that the logo design of some famous enterprises is not convenient to extend. Maybe they will lose their chance to fashion with time and again because of the old concept of vision.