Standard fonts are all designed to represent the name or brand of the enterprise. In recent years, the brand names of foreign countries have been translated into Chinese characters when they are developing the Chinese market, and their unique typefaces have been carefully designed to give Chinese consumers a unique visual recognition image.
With business information transmission and cultural exchanges have become more frequent, the communication behavior of all very efficient, text and visual communication as the trademark symbol, toward a common development trend, which requires simple, consensus, and pay more attention to appearance, generous, has the individuality.
Standard font design is the most widely used factor in the visual identity system, and is the most important factor to convey business information. It clearly conveys the business or brand to consumers, and strengthens the appeal of a unified corporate image.
The standard font is one of the basic elements of corporate image recognition system is widely used, and often sign together, with a clear explanation, can directly convey the enterprise or brand to the audience; the transmission of information and visual and auditory synchronization, strengthen the corporate image and brand appeal, its design significance and sign the same important.
There is a great difference between the design and computer font typesetting, in addition to the appearance of different, more important is the standard font design is designed according to the company or brand personality, connected with the distribution form, line thickness, word of stroke between the unified modelling have made detailed strict rules, and ordinary the font is more beautiful, more features.
I believe that after reading the introduction of Ji'nan VI design http://www.facons.cn, we will have some understanding of this aspect. Later, we can solve some other problems.