VI design in the present enterprise life is very important, the most basic part of a corporate brand, if it is from now on the fundamental concept of marketing is the visual image recognition system design, in most of the cases are divided into corporate image design and brand image design, although the two design it sounds very similar, but after the order is not reversed, because the company's corporate image design is the foundation of an enterprise in the first place, or is late in the development of enterprises are needed around the base.
Only the development of enterprises and enterprise image transformation from the abstract concept of the entity of the image, color, images and text, can make people better understand the meaning, is not only conducive to the consumer for the understanding of the enterprise, also can help the employees to self mission and significance of our body, for the development of the enterprise itself is also inextricably linked.
VI in the design of another kind is the brand image design, and the corporate image design, although looks like, but the actual meaning is not the same, this is mainly because for a company, the brand is belonging to the enterprise, especially for some large-scale enterprises to say, which brand is more than a flag, so how to ensure the design shows the brand out of the ordinary place at the same time, the relationship between the display on the corporate image, which is very important.
Can products be sold better and become commodities and profits? It depends not only on the quality of the product itself, but also on many aspects, such as advertising creativity and brand design. The brand design is to show the characteristics of the product, or the most basic and characteristic aspect of the project, to get consumers' recognition and support.
We can through the definition of the brand design know, this is a link between consumers and enterprises to understand the brand, excellent design can maximize the display of corporate culture, the characteristics of the enterprise, especially for those who are committed to building large scale, internationalization of enterprises is very important, only one company brand excellent, consumers are more recognized as one of the most simple example, usually when consumers buy products, although the price is a very important factor, but the brand guidelines are stronger, the same price will choose a well-known brand,
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