VI design and development of the general application project design and development. The development and design of the project in the stage of development, in accordance with the application plan, application design project a design and development, enterprise VI design and development of the logo design patterns show VI design and development of the design and development of a power of attorney, commissioned by the design company, development goals, clear purpose, key points of design VI VI design and development the design and development method, according to the survey results a new policy of VI design and development of the basic elements of the system and show the proposal.

其它基本要素的开发可和标志要素精致化同时进行，将标志，要素同其它基本设计要素之间的关系、用法、规定提出企划案

The development of other basic elements can be carried out simultaneously with the refinement of the logo elements. The plan is put forward for the relations, signs and elements with other basic design elements.

VI设计开发之选择设计及测试设计方案，包括对外界主要关系者，公司内部职员进行设计方案的意见调查，进而选定造型优美反映良好的作品     VI设计开发之企业标志设计要素精致化。对选定的标志设计方案，进行精致化作业，造型上的润肺，应用上的审视，以利于开发设计

The selection and design plan of VI design and development, including the survey of the main stakeholders in the outside world and the design of the company staff, and then choose the beautiful and well reflected works, the refinement of the logo design elements of VI design and development. The selected logo design scheme, refined operation, modeling embellish lung, application review, in favor of development and design

企业信息传播的系统工程是实施VI战略，企业VI设计将企业价值观、企业理念，通过静态的、具体化的，视觉识别传播系统，将企业的文化有组织、有规划和正确、准确、快捷地传达出去，贯穿在企业的经营行为之中，使企业的精神、思想、经营方针、经营策略等主体性的内容，通过视觉麦达的方式得以外星化。使社会公众能一目了然地掌握企业的信息，产生认同感，进而达到企业识别的目的。

The spread of enterprise information systems engineering is the implementation of VI strategy, enterprise VI design the enterprise values, business philosophy, through specific static and visual recognition, communication system, enterprise culture and organization, planning correctly and accurately and quickly spread out, throughout the business activities of enterprises, make enterprises the spirit, idea, business policy, business strategy and other main content, through the visual meghdutt way outside of the star. The public can grasp the information of the enterprise at a glance, and create a sense of identity, and then achieve the purpose of enterprise identification.

企业视觉识别系统必须反映该企业的经营思想、经营方针、价值观念和企业文化特征，并广泛应在企业的经营活动和社会活动中进行统一的传播，与企业的行为相辅相成。因此，企业识别系统设计的首要问题是企业必须从识别和发展的角度，从社会和竞争的角度，对自己进行定位，并以此为依据，认真整理、分析、审视和确认自己的经营理念、经营方针、企业使命、企业哲学、企业文化、运行机制、企业特点以及未来发展方向，使之演绎为视觉的符号或符号系统。

The enterprise visual identity system must reflect the business ideas, business principles, values and corporate culture characteristics of enterprises, and widely spread in the business activities and social activities of enterprises. Therefore, the key to the design of corporate identity system is the enterprise must from the identification and development point of view, from the society and the point of view of competition, to position themselves, and on this basis, careful collation, analysis, review and confirm their business philosophy, management policy, corporate mission, corporate philosophy, corporate culture, operation mechanism the characteristics of the enterprise, and the future direction of the interpretation of visual symbols or symbol system.

其次，是将具有抽象特征的视觉符号或符号系统，设计成视觉传达的基本要素，统一地、有控制地应用在企业行为的方方面面，达到建立企业形象之目的。在设计开发过程中，从形象概念到设计概念，再从设计概念到视觉符号，是两个关键的阶段。这两个阶段把握好了，企业视觉传播的基础就具备了。

Secondly, the visual symbols or symbols system with abstract characteristics is designed as the basic elements of visual communication, and it is applied uniformly to all aspects of corporate behavior to achieve the purpose of establishing an enterprise image. In the process of design and development, from the concept of image to the concept of design, and then from the concept of design to the visual symbol, it is the two key stage. These two stages are well grasped, and the basis of enterprise visual communication is available.

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