VI(视觉识别Visual Identity)是整个识别系统中具传播力和感染力的层面。是整个CI中项目多、层面广、效果直接的向社会传递信息的部分。企业的VI与景区的VI有着基本的相同的共性:
VI (visual recognition Visual Identity) is the most powerful and appealing level in the whole recognition system. CI is the most part of the project, the most extensive level, the most direct effect of the transfer of information to the community part. The VI of the enterprise has the same commonness with the VI of the scenic spot:
一、识别性
First, identifiability
识别性是所有VI的基本功能。借助独具个性的标志,来区别本形象及其它形象。因此通过整体规划和设计的视觉符号,必须具有独特的个性和强烈的视觉冲击力,在VI设计中,标志是具有企业视觉认知、识别和信息传达功能的设计要素。
Recognition is the basic function of all VI. With the unique symbol, to distinguish the image and other images. Therefore, through the overall planning and design of visual symbols, must have a unique personality and strong visual impact, in the VI design, logo is the most enterprise visual cognition, identification and information transmission function of the design elements.
二、造型性
Two, modeling
VI设计表现的题材和形式丰富多彩,尤其核心内容标志设计的手法,如中外文字体、具象图案、抽象符号、几何图形等,因此标志造型变化就显得格外活泼生动。标志图形的优劣,不仅决定了VI传达情况的效力,而且会影响到消费者对品牌的信心与形象的认同。
The theme and form of VI design are rich and colorful, especially the core content of logo design techniques, such as Chinese and foreign fonts, figurative patterns, abstract symbols, geometric figures, etc., so the logo shape change is particularly lively and vivid. The advantages and disadvantages of logo graphics not only determine the effectiveness of VI transmission, but also affect the consumer's confidence in brand and image identity.
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三、延展性
Three, ductility
VI是应用为广泛,内容为丰富的视觉系统,必须包含各种传播媒体的应用。VI图形要针对印刷方式,制作工艺技术,材料质地和应用项目的不同,采用多种对应性和延展性都有具体可行的操作方法,以产生切合、适宜的效果与表现。
VI is the most widely used and the most abundant visual system, and it must include the application of various media. VI graphics should be printed according to the printing method, production technology, material texture and application of different projects, the use of a variety of correspondence and ductility have specific and feasible operation methods, in order to produce appropriate, appropriate effect and performance.
四、系统性
Four, systematicness
VI具有高度的系统性,其中核心的标志一旦确定,随之就应展开标志的精致化作业,其中包括标志与其他基本设计要素的组合规定。目的是对未来标志的应用进行规划,达到系统化、规范化、标准化的科学管理,从而提高设计作业的效率,保持一定的设计水平。此外,当视觉结构走向多样化的时候,可以用强有力的标志来统一各关系单位,采用统一标志不同色彩、同一外形不同图案或同一标志图案不同结构方式,来强化关系单位的系统化精神。
VI has a high degree of systematicness, and once the core logo has been determined, it is necessary to carry out the refinement of the logo, including the combination of signs and other basic design elements. The purpose is to plan the application of the future logo, to achieve systematic, standardized, standardized scientific management, so as to improve the efficiency of the design work, maintain a certain level of design. In addition, when the visual structure moves towards diversity, it can use powerful signs to unify the relationship units, and use unified logo, different colors, different shapes of the same shape or the same logo structure in different ways to strengthen the systematic spirit of the relationship unit.
五、时代性
Five, the times
现代企业面对发展迅速的社会,日新月异的生活和意识形态,不断变化的市场竞争形势,其VI必须具有鲜明的时代特征。特别是许多老企业,有必要对现有标志形象进行检讨和改进,在保留旧有形象的基础上,采取清新简洁,明晰易记的设计形式,这样不仅使企业的标志,具有鲜明的时代特征。通常,VI的更新约以10年为1期。它代表着企业求新求变、勇于创造、追求卓越的精神,避免企业的日益僵化,陈腐过时的形象。
Facing the rapid development of society, changing life and ideology, the ever-changing market competition situation, the VI of modern enterprises must have distinctive characteristics of the times. Especially many old enterprises, it is necessary to carry out the review and improvement of the existing logo image, based on retaining the original image, take a fresh and simple, clear and easy to remember the design form, which not only makes the corporate logo, with distinct characteristics of the times. In general, the renewal of VI takes about 10 years as the 1 phase. It represents the spirit of innovation, change, creation and pursuit of excellence, and avoids the increasingly rigid and outdated images of enterprises.
在强化其共性的基础之上,针对景区VI还有其于企业VI不一样的特性。
On the basis of strengthening its commonness, VI is different from VI in the scenic spot.
关于济南vi设计http://www.facons.cn就先介绍到这里了,相信大家在实际的工作中会用到相关知识,如果您有这方面的需要,欢迎前来选购。
About Ji'nan VI design http://www.facons.cn first introduced here, I believe that you will use the relevant knowledge in the actual work, if you have this need, welcome to come to buy.

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