It is impossible to enlarge with the ink manuscript in the large application design occasions such as buildings, signboards, etc. in order not to cause the deformation of the sign, causing misunderstanding and affecting the image of the public, it is necessary for us to draw up the standard drawing.
There are many types of standard cartography, most of which are grid drawing. The grid density to mark the complexity of graphics and graphics, more simple, more dilute density, in short, to facilitate the production of prevail.
Standard word is one of the basic elements of enterprise identification, often used with trademark, frequency is very high, widely used, almost appear in all the application design. The design of standard words is not only the means of information transmission, but also an indispensable and essential factor of visual expression. Because the standard word itself has the explanation, and also has the sign recognition. Therefore, more and more attention has been paid to the combination of font marks.
Standard fonts include Lu brand standard words and enterprise name standard words. Their basic function is to convey the spirit of the enterprise, to express business philosophy. That is to say, the standard word is carefully designed according to the enterprise name "commodity flat" brand, for each word spacing, stroke thickness, length and width of the proportion, shape elements are carefully reviewed and rigorous production.
Text is a visual language, and it is also an audible language that can be converted. People want to read the name of the enterprise and brand name in a moment. This requires a standard font to achieve the maximum accuracy, clear and readable, without any ambiguity, but not "word". This is the basic requirement of standard words. Because of the quickening pace of life, they are unwilling to delay their time in careful reading and distinguishing words.
Today's society is constantly changing with the three axes of "intensification", "diversification" and "elaboration". Due to the continuous development of science and technology, the quality of goods, production technology, sales prices tend to "homogenization", the only difference is in the image of good or bad. In order to expand the market share, enhance morale, promote the centripetal force of employees, and use information transfer activities to maintain the goodwill of the outside world, enterprises should rely on CI to shape the corporate image, so as to enhance the differentiated competitive energy.
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