Logo design is a combination of art and science, excellent logo design is not a comprehensive expression of market, creativity, form and technology. We can see many excellent logo design is perceptual graphics and colors, but its connotation and significance is rich and far-reaching, the most important thing is, the success of the logo should be the most disseminated.
Corporate logo design is the most creative work, it in a little confusion between the concentration of a large amount of information, through words, sound, meaning, like corporate logo, polymer, shaping a new, strange, Bo, fine brand image.
Logo design as flexible as possible
Make sure that the logo concept you choose, whether with a dark background or a bright background, can perform very well. You never know where your logo design is going to go, and the direction of the company's website, or what other brands should be used in order not to make the logo obsolete.
In most cases, logo should be independent of other aspects of brand design change, unless a complete rebranding is required (even so, sometimes logo will remain). This means that you have to make your logo as flexible and easy to use as possible.
Logo design is simple
Your logo should be as simple as possible. Simplify the design process until you can convey the information you want to convey with the least elements. In fact, there is a very practical way to constantly remove the content until the information is missing, and then add this part back to make the logo clear again. In many cases, simplicity has some permanent trait, which can survive in popular trends and fluctuations and continues.
Logo design color should be rigorous
The choice of color in logo design has a great influence on the final cognition of logo. It's possible that customers will give you a set of strict color schemes, or you may have the freedom to choose what color to use. In either case, the client will at least point out a line of color that they want to use on logo (or must).