Logo design is a combination of art and science, excellent logo design is not a comprehensive expression of market, creativity, form and technology. We can see many excellent logo design is perceptual graphics and colors, but its connotation and significance is rich and far-reaching, the most important thing is, the success of the logo should be the most disseminated.

企业标志设计是富创意的工作，它在小小方寸之间，浓缩了大量的信息，通过言、形音、意、像的企业标志聚合体，塑造新、特、奇、博、精的品牌形象。

Corporate logo design is the most creative work, it in a little confusion between the concentration of a large amount of information, through words, sound, meaning, like corporate logo, polymer, shaping a new, strange, Bo, fine brand image.

Logo设计尽可能的灵活

Logo design as flexible as possible

确保你所选择的logo概念不管是搭配深色背景或者是亮色背景都能有出色的表现。你永远都无法知道你的logo设计之路将止于何处，以及公司网站未来的发展方向，或是为了不使logo显得过时应使用哪些其他品牌的材料。

Make sure that the logo concept you choose, whether with a dark background or a bright background, can perform very well. You never know where your logo design is going to go, and the direction of the company's website, or what other brands should be used in order not to make the logo obsolete.

大多数情况下，logo应独立于其他方面的品牌设计变更，除非是要进行一个完整的品牌重塑工作（即便如此，有些时候logo也仍会保留沿用下去）。这意味着你得尽可能把你的logo设计得灵活易用些。

In most cases, logo should be independent of other aspects of brand design change, unless a complete rebranding is required (even so, sometimes logo will remain). This means that you have to make your logo as flexible and easy to use as possible.

Logo设计要简单

Logo design is simple

你的logo应该尽可能的简单。在设计过程中去繁化简，直到能以少的元素传达出想要表达的信息。事实上，有一个非常实用的方法就是不断的移除其中的内容直到信息缺失，然后再把这部分添加回来使得这个标志重新变得清晰明了。在许多情况下，简单具有某种永恒的特质,它可以存活在流行的趋势和波动中并且一直延续下去。

Your logo should be as simple as possible. Simplify the design process until you can convey the information you want to convey with the least elements. In fact, there is a very practical way to constantly remove the content until the information is missing, and then add this part back to make the logo clear again. In many cases, simplicity has some permanent trait, which can survive in popular trends and fluctuations and continues.

Logo设计配色要严谨

Logo design color should be rigorous

logo设计时颜色的选择，对于logo终认知有很大影响。有可能客户会提供给你一套严格规定的配色方案，也可能你可以自由选择要用什么颜色。不论哪种情况，客户至少都会指出一种他们所希望用在logo上的色系（或者是必须用）。

The choice of color in logo design has a great influence on the final cognition of logo. It's possible that customers will give you a set of strict color schemes, or you may have the freedom to choose what color to use. In either case, the client will at least point out a line of color that they want to use on logo (or must).