1, function oriented
The purpose of the layout design is to make the layout of the plane advertisement clear and reasonable, the visual process is smooth, and the information is communicated clearly. It helps to strengthen the audience's attention to print ads, to strengthen the understanding of content, so that the plane advertising has a good induction, highlighting the theme clearly.
VI design company will make all kinds of visual elements as a whole arrangement and consider, form and content reasonable unity, strengthen the overall layout, in order to obtain the layout of the unique social and artistic effect.
3. Establish a reasonable visual process
The establishment of a reasonable visual process is the key problem to be solved in the graphic advertising format design process. Two level information from the level of information to level three, level must be clear and coherent.
4, single line orientation
Single line oriented visual process refers to the audience's attention along each element composition in single direction in order to watch it from left to right, from top to down, horizontal and vertical visual process to the formal rules, feelings, then slash visual process is a dynamic composition, give a person not a sense of stability, sense of movement, and the curve of visual flow to form the beauty of rhythm.
5. Center of gravity induction
VI design company believes that the line of sight often start from the layout of gravity, then moved to other places. This visual process emphasizes the content of the center of the page, and the layout of the image outside the layout is weakened, which is a relatively subtle visual organization method.
6, scatter vision
Scatter vision refers to a conventional, disorderly, extremely personalized form. Give people a comfortable visual experience, active disorder. When reading, the reader has great autonomy, and the line of sight flows freely in the picture, which is suitable for the theme of sensibility and individuation.
7, guided vision
Multi point, line, arrow, gestures or other basic image viewer, induced to observe visual elements, so the layout series as a whole, to guide the reader and orderly, prioritize, and proper order of priority, smooth and comfortable reading..
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