1, reduce the number of identification elements.

简单的东西容易被人认知，这是普遍的视觉规律;由于观者通常情况下在记忆logo前是没有任何动机的，所以真正完成初次记忆的时间一般都不会超过1分钟，甚至更短。在做生态米logo设计时，需要尽可能减少其中构成记忆内容的元素数量，在相对短的时间内，提供给观者的展示材料越少，能够记忆信息的水平就越高，要以简洁、鲜明、准确为表达信息的基本出发点，使人一目了然。

Simple things are easy to cognition, this is the general law of vision; because the viewer is usually the case in memory before logo is no motivation, so really completed the initial memory time are generally not more than 1 minutes, or even less. In the ecological m logo design, which constitute as much as possible to reduce the number of memory elements, in a relatively short period of time, provide the viewer to display materials, the less able to remember information level is high, with concise vivid and accurate as the basic starting point of expressing information, people at a glance.

2、增加焦点刺激物的组合信息。

2, increase the combination information of focal stimuli.

做logo设计要增加一些观者能够产生辨识兴趣的焦点刺激物，而将这些刺激物加以规律组合，可以采用形意结合、形字结合、形色结合等方法来增加信息的传递量，这样做的效果等于增强了logo的信息含量，并使观者通过趣味性视觉理解，加深对logo的印象与好感。

Focus on logo design to increase the number of viewers can generate interest identification stimulus, and the stimulus to rule combination, can use a combination of shape, shape, color words with combination method to increase the amount of information transfer, the effect of this equal to enhance the information content of logo, and make the viewer through interesting visual understanding, to deepen our impression and crush on logo.

3、通过形象记忆来产生认知上的优势。

3, through the image memory to produce cognitive advantage.

logo设计要增加观者的记忆度，采用形象记忆的方式是十分有效的。所谓的形象记忆是用直观的、具象化的内容信息为记忆载体，采用写实或象征的形式进行表达，不仅可以吸引观者的关注，而且对增加知觉度，提高记忆效果有很大的影响作用。

Logo design to increase the viewer's memory, the use of image memory is very effective. The so-called image memory is the most intuitive and concrete content of the information for the memory carrier, using realistic or symbolic form of expression, not only to attract the viewer's attention, but also to increase the degree of consciousness, has a great effect to improve the memory effect.

4、带有理解性的去记忆。

4, memory with comprehension.

和空泛的视觉叠加而产生的记忆不同，建立在理解基础上的记忆，更有助于观者对logo信息全面性、准确性、巩固性的认知，较单纯的机械记忆更能产生联想力，并将新信息纳入到已有的知识结构体系中。

And the vague vision produced by the superposition of different memory, established on the basis of understanding memory, helps the viewer of logo information completeness, accuracy, consolidation of cognition, mechanical memory can produce more than the pure imagination, and the new information is incorporated into the existing knowledge structure system.

5、综合不同观者的记忆特征作分析。

5. Analyze the memory characteristics of different viewers.

观者群体是一个较大的归属范畴，这其中会涉及到不同年龄、性别、职业、文化、经历、生活方式等客观因素，而这些因素也是形成观者在记忆能力、记忆习惯等方面有较大差别的主要原因。

One group is a large category, which involves objective factors of different age, gender, occupation, culture, experience, life style, and these factors are the main reasons of the formation of the viewer is different in memory, memory and other aspects of the habit.