Regardless of whether the company or brand VI design, VI design, and because you did not elaborate design does not exist, cement or wooden floor or represent your impression on others; dressed or do not pay attention to it, and the impression of others because you do not pay attention, there is no any impression. The difference lies in the impression or the bad image, the impression is deep or shallow.
Some enterprises, some brands, some people are proud that they did not do what CI didn't do what design, as if people live, wear panties like Mao peifang. Please note that Mao Peifang deliberately and simple.
Here is the focus of the brand VI design, not to deny the brand CI, brand and enterprise, in addition to visual norms, but also to have the concept, behavior norms. Brand core value and brand spirit must be the soul elements to drive and guide VI. The whole case of brand planning and design is actually a systematic brand image planning covering concept recognition, behavior recognition and visual identification. Brand VI design is only an important part of brand whole marketing, not all; brand promotion VI design is only a branch of brand planning and design.
1, sensory content. Such as visual words, signs, patterns, can also be auditory;
2, connotation. It can be understood as a brand advocate or the idea formed in the process of consumption, and the idea can bring some benefits for consumers, such as Haier's "sincere to forever", Pansonic's "ideasforlife" and so on;
3, company image. This is ignored by many people, in fact, in most cases, in the public mind, the company's background image objectively constitutes an element of the brand. For example, if a "HELTOOTH" toothpaste suddenly appeared on the market, many people may not see it, if a few days, P&G suddenly issued publicity, said it was their research with some special functions and positioning of high-end products.
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