Regardless of whether the company or brand VI design, VI design, and because you did not elaborate design does not exist, cement or wooden floor or represent your impression on others; dressed or do not pay attention to it, and the impression of others because you do not pay attention, there is no any impression. The difference lies in the impression or the bad image, the impression is deep or shallow.
有的企业、有的品牌、有的人，也“自豪”地称，自己没做什么CI，也没做什么设计处理，就仿佛有人住在毛胚房、穿短裤衩一样。请注意毛胚房与刻意简单是两码事。
Some enterprises, some brands, some people are proud that they did not do what CI didn't do what design, as if people live, wear panties like Mao peifang. Please note that Mao Peifang deliberately and simple.
这里重点说的是品牌VI设计，并非就此否认品牌CI，品牌与企业一样除了视觉规范，也一样要有理念、行为的规范。品牌核心价值、品牌精神必然是驱动、指导VI的灵魂性要素。品牌规划设计全案，其实就是涵盖理念识别、行为识别、视觉识别的系统化品牌形象策划。品牌VI设计只是品牌全营销的一个重要环节，而不是全部；品牌推广VI设计也只是“品牌规划设计”的一个分支项目。
Here is the focus of the brand VI design, not to deny the brand CI, brand and enterprise, in addition to visual norms, but also to have the concept, behavior norms. Brand core value and brand spirit must be the soul elements to drive and guide VI. The whole case of brand planning and design is actually a systematic brand image planning covering concept recognition, behavior recognition and visual identification. Brand VI design is only an important part of brand whole marketing, not all; brand promotion VI design is only a branch of brand planning and design.
1、感官内容。如视觉上的文字、标志、图案，也可以是听觉上的；
1, sensory content. Such as visual words, signs, patterns, can also be auditory;
2、内涵。可以理解为某个品牌倡导或在消费过程中所形成的理念，且该理念可以为消费者带来某种利益，如Haier的“真诚到永远”、Pansonic的“ideasforlife等；
2, connotation. It can be understood as a brand advocate or the idea formed in the process of consumption, and the idea can bring some benefits for consumers, such as Haier's "sincere to forever", Pansonic's "ideasforlife" and so on;
3、公司形象。这是被很多人忽视的，事实上，绝大多数情况下，在公众心中，公司的背景形象客观上也构成品牌的一个元素。举例说，如果市场上突然出现一种“HELTOOTH”牌牙膏，可能很多人不会去看它，如果过几天，P&G突发出宣传，说那是他们潜心研制的具某种特殊功能并定位高端人士的产品，估
3, company image. This is ignored by many people, in fact, in most cases, in the public mind, the company's background image objectively constitutes an element of the brand. For example, if a "HELTOOTH" toothpaste suddenly appeared on the market, many people may not see it, if a few days, P&G suddenly issued publicity, said it was their research with some special functions and positioning of high-end products.
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This article comes from: Ji'nan VI design more exciting content, please click on our official website: http://www.facons.cn, we will have a dedicated customer service for your answer.