The importance of design is known to everyone, but not many companies can really do it well. A very important factor, "vase" style design, did not pay attention to the idea of expression, not in-depth understanding of consumers. The consequence of this is that the VI design does not match the brand culture. The designer without sufficient understanding of the market situation of independent design, and then mechanically up to consumers to convey the wrong idea cry up wine and sell vinegar.

包装形象，活动形象等这些市场表现都是品牌营销的重要内容，换句话说，企业的VI设计要考量的点是很广泛的，这就要求更加深入的去了解市场，了解对手，了解消费者，知己知彼，挖掘自身特色，才能做出真正适合消费者的VI设计。

The image of the packaging, etc. these activities image market performance is an important content of brand marketing, in other words, VI design enterprises to consider the point is very extensive, which requires a more in-depth understanding of the market, understand competitors, understand the consumer, to tap their own characteristics, in order to make consumers really suitable for VI design.

“出轨”的VI设计，一定程度上是对企业定位错误解读引起的，或者企业定位本身就模糊。粤菜馆，川菜馆，湘菜馆等因地域风情不同而流行于民间，广东人口味平淡，四川人爱好吃辣，VI设计要紧紧结合这些要点。比如粤菜馆可以用平淡缓和些的色调，而川菜馆则用稍微艳一点的色调，给人一种走进店里就浴火焚烧的感觉。

"Derailed" VI design, to a certain extent, is the enterprise positioning wrong interpretation, or enterprise positioning itself is fuzzy. Cantonese cuisine, Sichuan cuisine, Hunan restaurant etc. because of different local customs and popular in the folk, the population of Guangdong people in Sichuan love insipid taste, spicy food, VI is designed to closely combine these points. For example, Cantonese restaurants can use slightly more subdued hue, while Sichuan cuisine uses a little bit of shade, giving people a feeling of walking into the store and burning.

除了一流的饮食文化，VI设计也是值得大家借鉴的。看似饱和的市场永远都有空可钻，VI设计也一样，即便在这个产品同质化严重的时代，VI设计能让消费者心智的天平倾向你这边，不过也要看你能不能找到消费者的这把天平了。

In addition to first-class food culture, VI design is also worth learning from. The seemingly saturated market always free drilling, VI design is the same, even in this era of product homogeneity, VI design can let consumer mental balance tend to your side, but also to see if you can find the balance of consumers.

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Thank you for your reading, the article source: Ji'nan VI design more content and problems please click: http://www.facons.cn, we will continue to work hard to provide you with services, thank you for your support!