The importance of design is known to everyone, but not many companies can really do it well. A very important factor, "vase" style design, did not pay attention to the idea of expression, not in-depth understanding of consumers. The consequence of this is that the VI design does not match the brand culture. The designer without sufficient understanding of the market situation of independent design, and then mechanically up to consumers to convey the wrong idea cry up wine and sell vinegar.
The image of the packaging, etc. these activities image market performance is an important content of brand marketing, in other words, VI design enterprises to consider the point is very extensive, which requires a more in-depth understanding of the market, understand competitors, understand the consumer, to tap their own characteristics, in order to make consumers really suitable for VI design.
"Derailed" VI design, to a certain extent, is the enterprise positioning wrong interpretation, or enterprise positioning itself is fuzzy. Cantonese cuisine, Sichuan cuisine, Hunan restaurant etc. because of different local customs and popular in the folk, the population of Guangdong people in Sichuan love insipid taste, spicy food, VI is designed to closely combine these points. For example, Cantonese restaurants can use slightly more subdued hue, while Sichuan cuisine uses a little bit of shade, giving people a feeling of walking into the store and burning.
In addition to first-class food culture, VI design is also worth learning from. The seemingly saturated market always free drilling, VI design is the same, even in this era of product homogeneity, VI design can let consumer mental balance tend to your side, but also to see if you can find the balance of consumers.
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