标志中含有图形,这是构成LOGO的基本元素,很多企业觉得使用公司名称作为LOGO意义重大,但是都失败了,如果追溯很久我们会发现识文断字是从象形文字开始的,也就是人们对于文字的认识是从图形开始的,再逐渐演变为文字,所以上海标志设计在设计图形时要遵循一定规律:
Mark contains graphics, this is the basic elements of LOGO, many enterprises that use the company name as LOGO is significant, but all failed, if back for a long time we will find able to read is from the beginning of hieroglyphics, it is also from the start for the understanding of the graphic text, then gradually evolved into the text, so in Shanghai logo design in graphic design should follow certain rules:
首先要考虑用户的感受,上海标志设计或者LOGO设计公司在设计图形的时候,建议将文化传统以及环境等众多因素结合在一起之后,再将用户考虑放在位,因为图像设计重要的就是能否轻松的让客户接纳。
We must first consider the user's experience, Shanghai logo design or LOGO design company in the design of graphics, suggest that many factors will be the cultural tradition and the environment together, then the user account in the first place, because the image design is the most important thing is whether the light of customer acceptance.
还有上海标志设计图标的使用也很关键,一般好的图形不是组合好看就OK,还要经得起磨练,可以使用简洁化和国际化一点的图标,这是市场发展趋势,所以现代LOGO设计简洁大于繁琐、不啰嗦直接表达重点很容易受到消费者喜爱,所以企业设计标志时要考虑到这点。
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There are signs Shanghai icon design is also critical, generally not good graphic combination look good on the OK, but also stand up to it, you can use a concise and international icon, this is the trend of market development, so the modern LOGO design is simple than cumbersome, not long winded direct expression of key is vulnerable to consumers, so enterprises logo design should consider when this.
随着时代的不断发展,标志设计作为一种非语言的传送方式,已经具有了和语言传送相抗衡的竞争力量。
With the development of the times, logo design, as a non language transmission mode, already has the competitive power to contend with language transmission.
现如今,虽然语言和文字传送的手段已十分发达,但像标志这种令公众一目了然,效应快捷,并且不受不同民族、语言文字束缚的直观传送方式,更能适应生活节奏不断加快的需要其特殊作用,仍然是任何传送方式都无法替代的。
Now, although the language and text transmission means has been well developed, but as a sign of this effect to the public at a glance, fast, intuitive transfer mode and different national, national language bound, more adapt to the pace of life is accelerating its special role, is still no transmission can not be replaced.
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