不管是哪种类型的平面设计,文字和图片都是主要的两种构成要素,所以文字组合的好坏也直接影响终的设计效果。
No matter what type of graphic design, text and pictures are the two main elements, so the quality of text combinations also directly affect the final design effect.
文字的主要作用是能够很直观的向观众传达各种信息,为了达到这一目的必须考虑文字的整体诉求效果,给人以清晰的视觉印象。
The main function of the text is that it can directly convey the information to the audience. In order to achieve this goal, the whole appeal effect of the text must be taken into account, giving a clear visual impression.
因此,平面设计中的文字应避免繁杂零乱,使人易认,易懂,切忌为了设计而设计,忘记了文字设计的根本目的是为了更好,更有效的传达作者的意图,表达设计的主题和构想意念。
Therefore, the graphic design of the text should avoid miscellaneous disorderly, make people easy to recognize, understand, do not forget to design and design, the fundamental purpose of character design is for a better, more effective to convey the author's intention, the expression of the theme and idea of design ideas.
一个好的平面设计不仅字体自身的书写优美,同时其运用的排列组合也很得当。要取得良好的排列效果,关键在于找出不同字体之间的内在联系,对其不同的对立因素予以和谐的组合,在保持其各自的个性特征的同时,又取得整体的协调感。为了造成生动对比的视觉效果,可以从风格、大小、方向、明暗度等方面选择对比的因素。
济南vi设计
A good graphic design is not only the font itself is beautiful, but also the use of permutations and combinations are also very appropriate. To obtain a good alignment effect, the key is to find out the intrinsic link between the different fonts, opposite factors of different be harmonious combination, in maintaining its own personality at the same time, also made the overall sense of harmony. In order to create vivid contrast effect, we can choose the contrast factors from the aspects of style, size, direction, brightness and so on.
为了使文字组合更完美,整体更协调,需要从风格、大小、方向、明暗度等方面选择协调相同的因素。 将对比与协调的因素在服从于表达主题的需要下有分寸的运用,能造成既对比又协调的,具有视觉审美价值的文字组合效果。
In order to make the text composition more perfect and overall more harmonious, it is necessary to choose the same factors from the aspects of style, size, direction, brightness and so on. The contrast and coordination factors should be used properly under the demand of expressing theme, which can bring about the combination effect of both contrast and coordination, which has the visual aesthetic value.

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