(1)全面认识企业,如资料,信息,报纸,介绍等各种方法;
(1) a comprehensive understanding of enterprises, such as information, information, newspapers, introductions and other methods;
(2)有产品的了解产品的用途,功能,价格,目标群体,没有产品的就了解服务类型,服务范围,服务人群。现在社会上无非就两种公司,一种是做服务的,一种就是做实体的。
(2) the understanding of the product, the use of the product, the function, the price, the target group, the understanding of the type of service, the scope of service, and the service population without the product. Now the society is nothing more than two kinds of companies, one is to do service, one is to do entity.
(3)了解市场上同类企业情况。
(3) understand the situation of similar enterprises in the market.
(4)构思图形元素。在画这个图形的时候要考虑几点,
(4) conceive graphic elements. When you draw this figure, think about a few points,
1、目标群体是否能读懂
1, whether the target group can read?
2、是否具有时代感
2, whether there is a sense of the times?
3、是否适合他们的产品或自身情况
3, is it suitable for their products or their own situation?
4、是否好延伸(就是应用问题)
4, whether good extension (that is, application problems)
5、图形的各种寓义及各种可能性
5, graphics of various meanings and possibilities
6、是否具有美感
6, whether it has aesthetic feeling?
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7、是否和别的图形雷同(难免有撞车,但要学会如何避免)
7, whether or similar to other graphics (inevitably crash, but learn how to avoid)
(5)字体设计,如果说标志是企业的精神符号,那我觉得字体就是企业的个性和内涵,所以字体设计也很重要。他可以间接的美化标志,也可以首先让人对他引起记忆。
(5) font design, if the logo is the spiritual symbol of the enterprise, then I think the font is the personality and connotation of the enterprise, so the font design is also very important. He can beautify the signs indirectly, or he can first cause people to remember him.
(6)色彩测试,标志的色彩可以根据时代的需要和企业相关属性来定。考虑色彩的时候先考虑大众,先考虑消费者再考虑企业属性,企业也是需要消费者的支撑才可以发展壮大,并不是一切都自私自立,企业也需要责任感和使命感。
(6) color test, logo color can be determined according to the needs of the times and enterprise related attributes. Consider the color when the first consider the public, first consider the consumers to consider the attribute of the enterprise, the enterprise also needs the support of consumers can only thrive, everything is not selfish, enterprises also need a sense of responsibility and mission.
(7)组合测试.把标志和字体都设计好了后并不是说咱横着排一下,坚着排一下就收工,当然也有的标志只适合横着排并不适合竖着排列,这就需要设计师对整体的组合进行多种测试,看看有没有另外的排列可能,标志的组合是一个整体思考的过程,可以采用多种手法和空间移动来完成,当然不能改动标志及字体,任何的动作都是在同比例当中有效的进行。原则是要规范、有序、不夸张、不散乱。总之一切  都要很和谐自然,不做作不张扬。
(7) combination test. The sign and fonts are designed after is not to say that we arrange a strong sideways, arrange a day, there are signs only for row is not suitable for horizontally arranged lengthwise, which requires designers a variety of testing on the overall portfolio, to see if there's another possible arrangement. Mark combination is a process of overall thinking, we can use a variety of techniques and mobile space to complete, of course can not change the logo and font, any action is effective in the same proportion. The principle is to be standardized, orderly, not exaggerated, not scattered. In short, everything must be harmonious, natural, not pretentious, not publicity.
(8)应用测试。标志的应用主要是将标志放到各种环境及空间里使用的效果,可以通过材质、色彩等来测试出标志的应用可能性。现在科技发达,再丑的标志也可以用得很漂亮,就看你怎么去用他。
(8) application testing. The application of logo is mainly to use the logo in a variety of environments and space, and the possibility of the logo can be tested by material, color and so on. Now the technology is developed, and then the ugly logo can also be used very beautiful, it depends on how you use him.
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