(1) a comprehensive understanding of enterprises, such as information, information, newspapers, introductions and other methods;
(2) the understanding of the product, the use of the product, the function, the price, the target group, the understanding of the type of service, the scope of service, and the service population without the product. Now the society is nothing more than two kinds of companies, one is to do service, one is to do entity.
(3) understand the situation of similar enterprises in the market.
(4) conceive graphic elements. When you draw this figure, think about a few points,
1, whether the target group can read?
2, whether there is a sense of the times?
3, is it suitable for their products or their own situation?
4, whether good extension (that is, application problems)
5, graphics of various meanings and possibilities
6, whether it has aesthetic feeling?
7, whether or similar to other graphics (inevitably crash, but learn how to avoid)
(5) font design, if the logo is the spiritual symbol of the enterprise, then I think the font is the personality and connotation of the enterprise, so the font design is also very important. He can beautify the signs indirectly, or he can first cause people to remember him.
(6) color test, logo color can be determined according to the needs of the times and enterprise related attributes. Consider the color when the first consider the public, first consider the consumers to consider the attribute of the enterprise, the enterprise also needs the support of consumers can only thrive, everything is not selfish, enterprises also need a sense of responsibility and mission.
(7) combination test. The sign and fonts are designed after is not to say that we arrange a strong sideways, arrange a day, there are signs only for row is not suitable for horizontally arranged lengthwise, which requires designers a variety of testing on the overall portfolio, to see if there's another possible arrangement. Mark combination is a process of overall thinking, we can use a variety of techniques and mobile space to complete, of course can not change the logo and font, any action is effective in the same proportion. The principle is to be standardized, orderly, not exaggerated, not scattered. In short, everything must be harmonious, natural, not pretentious, not publicity.
(8) application testing. The application of logo is mainly to use the logo in a variety of environments and space, and the possibility of the logo can be tested by material, color and so on. Now the technology is developed, and then the ugly logo can also be used very beautiful, it depends on how you use him.
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