A, obviously will also distinguish between the enterprises and other enterprises and establish the enterprise sectors obvious characteristics or other important features to ensure the independence of the enterprise in the economic activities and is irreplaceable; clear the market orientation of the enterprise, an important part of the intangible assets of the enterprise;
B、传达该企业的经营理念和企业文化，以形象的视觉形式宣传企业;
B conveys the business philosophy and corporate culture of the enterprise and promotes the enterprise in the visual form;
C、以自己特有的视觉符号系统吸引公众的注意力并产生记忆，使消费者对该企业所提供的产品或服务产生高的品牌忠诚度;
C attracts the public's attention and memory with its own unique visual symbol system, enabling consumers to have the highest brand loyalty of the products or services offered by the enterprise;
D、提高该企业员工对企业的认同感，提高企业士气。
D, to enhance the company's staff recognition of the enterprise, and enhance enterprise morale.
VI设计的基本原则
The basic principles of VI design
VI的设计不是机械的符号操作，而是以MI为内涵的生动表述。所以，VI设计应多角度、全方位地反映企业的经营理念。
The design of VI is not a mechanical symbolic operation, but a vivid expression of MI as its connotation. Therefore, VI design should be multi angle, all-round reflection of the enterprise's business philosophy.
A、风格的统一性原则
The unity principle of A and style
B、强化视觉冲击的原则
B, the principle of intensifying visual impact
C、强调人性化的原则
C, emphasizing the principles of humanity
D、增强民族个性与尊重民族风俗的原则
D, the principle of enhancing national individuality and respecting ethnic customs
E、可实施性原则：VI设计不是设计师的异想天开而是要求具有较强的可实施性。如果在实施性上过于麻烦，或因成本昂贵而影响实施，再优秀的VI设计也会由于难以落实而成为空中楼阁、纸上谈兵。
E, the implementation principle: VI design is not the designer's whimsical, but requires a strong implementation. If the implementation is too cumbersome, or because of the high cost of affecting the implementation, and then excellent VI design will be difficult to implement and become castles in the air, on paper.
F、符合审美规律的原则
F, in accordance with the principles of aesthetic law
G、严格管理的原则
G, the principle of strict management
VI设计系统千头万绪，因此，在积年累月的实施过程中，要充分注意各实施部门或人员的随意性，严格按照VI设计手册的规定执行，保证不走样。
The design of VI system in the implementation process, therefore, a multitude of things, for months and years in, to give full attention to the implementation of the personnel department or at random, in strict accordance with the provisions of the VI design manual execution, ensure that no deviation.
本文由济济南vi设计友情提供知识支持，更多的精彩内容请点击我们的官方网站： http://www.facons.cn
This article from Ji'nan, VI design, friendship to provide knowledge support, more exciting content, please click on our official website: http://www.facons.cn
上一篇：vi设计中的美感的切入感很实用
下一篇：VI设计基本程序制作内容？