For brand enterprises, brand trademark is the core of brand enterprise. It can not only reflect the brand image of brand, but also is an important strategic way to improve the popularity of enterprise.
VI is not only the design of visual communication design, not simply the definition of design for decoration art, it is the use of visual design, through the design of a series of brand image of the enterprise business philosophy, management style, marketing characteristics, product packaging standards and brand strategy, the brand image as the core, to form a whole the image, from the inside to the outside of the information exchange and communication between enterprises and society, with the fastest speed, the most impression deep to allow the public to pay attention to their own, so as to create the best corporate image, to obtain a system of strategy of social values, identity, purpose and goal of marketing. An identity of an object, a quality, or a subject.
The emergence of aesthetic needs two conditions:
First, the object has some kind of beautiful quality, which is the objective foundation of the aesthetic feeling.
The two is to perceive the existence of this kind of beauty, and must have the corresponding subjective quality condition. People who have no culture can not assimilate the beauty in literature and art works at all, and may even have a vulgar understanding of human art works. Therefore, beauty is a unity of subjective and objective.
In the long-term social practice, people gradually formed the idea of beauty, and this idea to judge things, to distinguish between beauty and ugliness, such as symmetry, balance, rhythm, harmony, etc.. Symmetry refers to the distribution of things in several parts are homogeneous similar feeling. Equilibrium is the uniform distribution of things in the same plane. Rhythm is the regular repetition of the composition or movement of things. In real life, people often consciously or unconsciously rely on the beauty of the years to evaluate things.
In the corporate image planning, if designers can consciously put us into the concept of VI design idea to start thinking from the aesthetic point, will produce innovative thinking, to create a new solution to the out of the ordinary. This requires VI designers must go deep into life practice, and carefully capture all the beautiful information in the fields of nature, society, thinking and so on, and raise the beauty of the conceptual level of HUAWEI, and guide the VI design with this aesthetic feeling.
This article was written by Ji'nan VI design, and would like to know more about our products and more details, please pay attention to our official website: http://www.facons.cn