对于品牌企业来说，品牌商标就是品牌企业的核心，不仅能够体现品牌的商标形象，也是一种提高企业知名度的重要战略方式。

For brand enterprises, brand trademark is the core of brand enterprise. It can not only reflect the brand image of brand, but also is an important strategic way to improve the popularity of enterprise.

vi设计不单是视觉传达设计，更不能简单地定义为装潢美术设计，它是运用视觉设计手段，通过一系列品牌商标形象的设计将企业的经营理念、管理特色、产品包装风格、营销准则与策略，以品牌商标形象为核心，形成一种整体形象，由内到外进行企业与社会之间的信息交流与传播，以快的速度、深的印象让社会公众注意自己，从而塑造出企业佳形象，获得社会的价值观、认同感、达到营销的目的与目标的一种系统战略。美的主体对客体某种品质的一种认同。

VI is not only the design of visual communication design, not simply the definition of design for decoration art, it is the use of visual design, through the design of a series of brand image of the enterprise business philosophy, management style, marketing characteristics, product packaging standards and brand strategy, the brand image as the core, to form a whole the image, from the inside to the outside of the information exchange and communication between enterprises and society, with the fastest speed, the most impression deep to allow the public to pay attention to their own, so as to create the best corporate image, to obtain a system of strategy of social values, identity, purpose and goal of marketing. An identity of an object, a quality, or a subject.

美感的产生需要两个条件：

The emergence of aesthetic needs two conditions:

一是客体存在着某种美的品质，这是美感产生的客观基础。

First, the object has some kind of beautiful quality, which is the objective foundation of the aesthetic feeling.

二是感知这种美的存在必须具备相应的主体素质条件。没有文化的人根本无法同化文学艺术作品中的美，甚至可能发生对人体艺术作品的庸俗性理解。所以，美是主观与客观的统一。

The two is to perceive the existence of this kind of beauty, and must have the corresponding subjective quality condition. People who have no culture can not assimilate the beauty in literature and art works at all, and may even have a vulgar understanding of human art works. Therefore, beauty is a unity of subjective and objective.

在长期的社会实践中，人们逐渐形成了美的理念，并以这种理念来判断事物，区分美丑，如对称、均衡、节律、和谐等。对称是指事物分布的若干部分均具有均齐的类似感觉。均衡是指事物在同一平面内的均匀分布状态。节律是指事物构成或运动的有规律性反复。在现实生活中人们往往自觉或不自觉的凭借多年形成的美感来评价事物。

In the long-term social practice, people gradually formed the idea of beauty, and this idea to judge things, to distinguish between beauty and ugliness, such as symmetry, balance, rhythm, harmony, etc.. Symmetry refers to the distribution of things in several parts are homogeneous similar feeling. Equilibrium is the uniform distribution of things in the same plane. Rhythm is the regular repetition of the composition or movement of things. In real life, people often consciously or unconsciously rely on the beauty of the years to evaluate things.

在企业形象策划中，如果设计人员能够自觉的把美的理念融入到VI设计思想中去，从美感这个切入点展开思维，就会产生思维创新，创造出与众不同的新方案来。这就要求VI设计人员必须深入生活实践，细心捕捉自然、社会、思维等领域一切美的信息，将此升华为理念层次的美，并以这种美感来指导VI设计。

In the corporate image planning, if designers can consciously put us into the concept of VI design idea to start thinking from the aesthetic point, will produce innovative thinking, to create a new solution to the out of the ordinary. This requires VI designers must go deep into life practice, and carefully capture all the beautiful information in the fields of nature, society, thinking and so on, and raise the beauty of the conceptual level of HUAWEI, and guide the VI design with this aesthetic feeling.

本文由济南vi设计进行编写，想要了解更多的产品及更详细的精彩内容，请关注我们的官方网站：http://www.facons.cn

This article was written by Ji'nan VI design, and would like to know more about our products and more details, please pay attention to our official website: http://www.facons.cn