Company name and brand design standard fonts, are commonly used in both Chinese and English, in order to work with international standards, to participate in international market competition.
The design of English fonts (including Hanyu Pinyin) is the same as that of Chinese characters. It can also be divided into two basic fonts, namely, calligraphy and ornaments. Although the design of the calligraphy body is very personal, beautiful, but poor recognition, used in standard fonts is not common, the common situation is used for personal names, or very brief name of the goods. The design of decorative fonts has a wide range of applications.
From the point of view of design, English fonts can be roughly divided into four groups according to their morphological features and design techniques:
First, the line body, the font features are almost all composed of equal lines;
Two is the calligraphy body, the glyph characteristic, lively, free, displays the style individuality;
Three is the decoration body, carries on the decoration design to each kind of typeface, the change processing, achieves noticeable, is full of the infectious artistic effect;
The four is the optical body, which is composed of the principle of netting and printing. Because standard words are one of the basic elements of CIS, their design success is critical. When the enterprise, the company and the brand are determined, the investigation work should be carried out before the standard font design is carried out in the hand. The main points of the investigation include:
1., whether it conforms to the industry, product image?;
2., whether it has an innovative style, unique image?;
3., whether it is for the buyer's preferences?;
4., whether the performance of enterprise development and dependence?;
5. analyze the font modeling elements.
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