Company name and brand design standard fonts, are commonly used in both Chinese and English, in order to work with international standards, to participate in international market competition.

英文字体（包括汉语拼音）的设计，与中文汉字设计一样，也可分为两种基本字体，即书法体和装饰体。书法体的设计虽然很有个性、很美观，但识别性差，用于标准字体的不常见，常见的情况是用于人名，或非常简短的商品名称。装饰字体的设计，应用范围非常广泛。

The design of English fonts (including Hanyu Pinyin) is the same as that of Chinese characters. It can also be divided into two basic fonts, namely, calligraphy and ornaments. Although the design of the calligraphy body is very personal, beautiful, but poor recognition, used in standard fonts is not common, the common situation is used for personal names, or very brief name of the goods. The design of decorative fonts has a wide range of applications.

从设计的角度看，英文字体根据其形态特征和设计表现手法，大致可以分为四类：

From the point of view of design, English fonts can be roughly divided into four groups according to their morphological features and design techniques:

一是等线体，字形的特点几乎都是由相等的线条构成；

First, the line body, the font features are almost all composed of equal lines;

二是书法体，字形的特点活泼自由、显示风格个性；

Two is the calligraphy body, the glyph characteristic, lively, free, displays the style individuality;

三是装饰体，对各种字体进行装饰设计，变化加工，达到引人注目，富于感染力的艺术效果；

Three is the decoration body, carries on the decoration design to each kind of typeface, the change processing, achieves noticeable, is full of the infectious artistic effect;

四是光学体，是摄影特技和印刷用网绞技术原理构成。由于标准字是CIS的基本要素之一，其设计成功与否与至关重要。当企业、公司、品牌确定后，在着手中进行标准字体设计之前，应先实施调查工作，调查要点包括：

The four is the optical body, which is composed of the principle of netting and printing. Because standard words are one of the basic elements of CIS, their design success is critical. When the enterprise, the company and the brand are determined, the investigation work should be carried out before the standard font design is carried out in the hand. The main points of the investigation include:

1．是否符合行业、产品的形象；

1., whether it conforms to the industry, product image?;

2．是否具有创新的风格、独特的形象；

2., whether it has an innovative style, unique image?;

3．是否能为商品购买者所喜好；

3., whether it is for the buyer's preferences?;

4．是否能表现企业的发展性与值得依赖感；

4., whether the performance of enterprise development and dependence?;

5．对字体造型要素加以分析。

5. analyze the font modeling elements.

本文来自：济南vi设计更多的内容请点击：http://www.facons.cn   我们将会为您提问的问题提供一个满意的服务，欢迎您的来电！

This article from: Ji'nan VI design more information please click: http://www.facons.cn We will provide you with a satisfactory service for your questions. Please feel free to call us!