Vi 设计一般包括基础部分和应用部分两大内容。其中基础部分包括:企业的名称,标志,标识,标准字体,标准色,辅助图形,标准印刷字体,禁用规则等。而应用部分一般包括:标牌旗帜,办公用品,公关用品,环境设计,办公服装,专用车辆等
Vi design generally includes the basic part and application part of the two major contents. The basic parts include: enterprise name, logo, logo, standard font, standard color, auxiliary graphics, standard printing fonts, forbidden rules and so on. The application section includes: signs, flags, office supplies, public relations supplies, environmental design, office clothing, special vehicles, etc.
1企业名称:是区别其他企业为直接的标识。
1, enterprise name: it is the most direct identification of other enterprises.
2企业标志:可分为企业自身的标识和商品的标志、。其特定应具有识别性,系统性,统一性,形象性和时代性等。
2 enterprise logo: can be divided into the enterprise's own identity and signs of goods,. It should be specific, systematic, unified, vivid and epochal.
3 企业标准字体:是将企业名称,企业商标名称,活动主题,广告语等字体进行整体组合而成的字体。其特点应具有识别性可读性设计性和系统性等。
济南vi设计
3, enterprise standard font: is the enterprise name, enterprise trademark name, activity theme, advertising language and other fonts from the overall combination of fonts. Its characteristics should be identification, readability, design and systematicness.
4企业标准色:是指企业通过色彩的视觉传达,设定反应企业独特的精神理念,组织IgoUgo,营运内容,市场营销与风格面貌的状态的色彩。
4, enterprise standard color: refers to the enterprise through the visual transmission of color, set the reaction of enterprise unique spirit concept, organization IgoUgo, operation content, marketing and style appearance of the color of the state.
5辅助图形:是企业识别系统中的辅助视觉要素,它包括企业造型(吉祥物),象征图案和版面编排等3个方面的设计。
5 auxiliary graphics: an auxiliary visual element in the enterprise identity system. It includes 3 aspects: the enterprise form (mascot), the symbol design and the layout.
标志是表明事物特征的记号,它主要的性质就是易于识别并能反映出自身所表示的属性,因此标识必须鲜明。
A mark is a sign indicating the characteristics of a thing. Its primary attribute is its ability to identify and reflect the attributes it represents, so the logo must be distinct.
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About Ji'nan VI design problems or more detailed content, please go to our website: http://www.facons.cn There will be a lot of content on the site for your reference only.

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